Brainwave Applications: Providing Customers the Best with Vertical Specific SMM Date:   Friday , June 06, 2014 Brainwave is a software consultancy company operating out of Kolkata since 2006. Since 2011 it offers vertical focused social media marketing services including your complete online presence management as its core specialty. Apart from this, Brainwave also develops middleware for legacy apps including SAP, Oracle and Tally. Clients of Brainwave have seen their entire online presence getting established right from the website, and SEO to their social media profiles including allied forums, blogs, directories and more. Its services are focused based on Brainwave\'s domain centric social media expertise. Having done extensive work for India\'s real estate sector for groups like South City, Olympia, Merlin, Sureka and other organizations, they understand that the virtual world now, more than ever, drives Sales, Brand equity, Reputation and Brand Perception, Customer care and Service, Issue resolution and after sales, and Influencing of herd mentality if managed properly. Brainwave focuses in synchronizing different media channels (both online and offline) and content creation in the online space for the company and brand. Brainwave has used Social media tools like LinkedIn, Face-book, You-tube and Twitter to help - Indocean Developers launch Altair - the Tallest residential tower project in Sri-Lanka - Manage the online reputation for South City Mall and consolidate across multiple online presences on facebook that was proving detrimental to their reputation - Spread awareness of Green Initiatives by the projects of Olympia and the Merlin Groups in their new projects, thereby increasing online enquiries \"Today Social Media accounts for almost 50 percent of the online decision making process in the real estate segment. Even other domains where we specialize like online presence management for retail, malls and personalities, we see that almost 40-60 percent of decision influencing interactions happen on Facebook/Youtube/Twitter and others. We feel that the brands outreach has to be across relevant social platforms. One should focus on the quality rather than just mere quantity of being present across all social platforms,\" says Abhishek Chamaria, Head Operations & Social Media Strategist, Brainwave Applications. Brainwave recommends that online media strategy requires presence in SEO friendly responsive website which works across screens (mobile/tab/PC/Mac), Social Media presence in relevant Social channels (varies across brands and verticals), directory links specially in Yahoo directory, dMoz and others, blogs and content submission in various forums, networking sites and others. A key differentiator for Brainwave is the \'Free Online Presence Audit\' they perform for their prospective clients. This enables them to showcase the vulnerabilities in the clients\' current online strategy and paves the way for an engaged roadmap to be prepared to meet the organizations goals. \"Since competition keeps one on their toes and on the tip of the next step, we welcome it. More than competition, I believe it is a major collaboration, with more people in the market place the pie is not just bigger but the end consumer is also savvier and needs lesser convincing of the potential benefits! \" adds Abhishek. Currently Brainwave is focused on building more domain specific capabilities in themselves; so they can expand their vertical specific social media offering across various newer industries. The team believes that mobile apps, games, hangout sessions and webinars play a strong role in giving good returns to social media marketing campaigns. A purposeful and flexible social media marketing strategy enables organizations to optimize their offline marketing cost and increase sales and Brainwave is enabling organizations with this powerful tool.