TVS Electronics: The Most Trusted & Affordable Leading Third Party Service Provider in ICT Realm

Date:   Tuesday , December 20, 2016

In today\'s global economy, customer expectations are rising in every industry. For consumers the quality of customer service determines their decision to buy and in particular whether to remain a customer. Providing good after-sales service shows customers that you want to build a long-term relationship, earn their loyalty and keep their business. From smartphones to ATM manufacturers, everyone is looking for efficient methods to provide excellent customer experiences. For enterprises, shifting their focus to their after-sales service often lead to complications and tend to affect their main operations. Hence, most prefer outsourcing this part of the business to third party service and solution providers. Today, third party service providers are not just an extended arm of their clients but also play an eminent role in establishing them as a front runner in their field of any geography.

TVS Electronics (TVS-E), headquartered in Chennai was founded as an IT Peripherals manufacturer and has today transformed into a leading transaction automation product manufacturer & service provider. Progressing over the years, they have understood the need and the pulse of the market for widely-reputed and accessible service that is top-notch. Keeping this in mind, they sought to revolutionise the service industry and make it more customer-friendly.

\"For a product company, the cost can escalate if it has to set up a service centre. This is where we step in. We leverage our well-established dealer & service network to help such companies manage their operations within budget and let them focus on their core business purpose while leaving the after-sales services part to us,\" explains Prakash Katama, CEO, TVS Electronics.

Two years ago, a private owned Chinese electronics company entered India, who were working hard to find a solid ground. To further reduce overhead costs, this company did not own any physical stores and sold exclusively from its online store. It also did away with traditional advertising and relied on social networking services and word-of-mouth to publicise its products. Over the time, the company emerged as the third largest smartphone seller in India\'s top 30 cities with TVS-E playing a major part in their success story. The after-sales service centres established by TVS-E, positioned the brand\'s connect with its customers. Business needs of the company was comprehended by TVS-E\'s custom design for their centres and dedicated service to their customers which became the very purpose of the brand. \"We have witnessed the company grow immensely with 20+ service stores, which is an integral part of our partnership now,\" says Prakash.

Creating Products for Heart of India

Currently serving one million customers every year through 1200+ Quality Engineers, a network of 200+ partners, 70+ exclusive walk-in centres, 20 warehouses & drop points, and three repair factories, TVS-E has emerged as the leader in third party service provider in the ICT domain.

With its presence across 600 districts and 5000 towns in India, TVS provides onsite break-fix solutions, repair and refurbishment services for diverse products line of global and national OEMs from IT industry, Telecom products like smartphones and tablets, Banking transaction operators, Online and offline retailers and e-auction players. TVS-E runs their repair facilities and after-sales services and also provides support as a logistics facilitator for the distribution of client\'s product. \"Our product support is structured in various sectors, and we have been fortunate to serve customers in B2B and B2C areas,\" says Prakash. With a mission to offer products specifically designed and tested for \'Heart of India\' environment, TVS-E\'s products provides easy usage, cost effective solutions with an extensive reach of service infrastructure.

A Wide Range of Offerings

TVS-E has built itself into a company with an ability to deploy quick service and complete product solutions for any business trying to establish or expand in India. Driving its 30 plus years of industry experience, TVS-E comes with an expertise to serve its clients with a wide range of services, ranging from installations, repairs, refurbishment, remote tech support, managed services, e-auction and supply chain management. Serving extensive product lines and service solutions for various brands via delivery models such as exclusive service centres, multi-brand service centres, onsite support, repair centres and factories, TVS-E has established itself as an end-to-end service provider covering a complete service suite for its enterprise customers.

In addition to it TVS-E is fabled for its network spread with dealers across 300+ towns, sells Point of Sales (POS) devices, printers and keyboards. TVS-E products are widely used across public and private sector companies like the Indian Railways, top insurance companies, leading nationalized banks and India\'s largest pharmacy and cafe chains.

The product division is supported by the robust services team that cater to the client in the promised time duration. A pioneer in keyboard manufacturing, the company was a front runner in contributing to the implementation of the Rupee font in keyboards for the Government of India. TVS-E also designed a special ticket printer for Indian Railways, which has now been used in thousands of stations across the country. \"Our printer is equipped with special security feature which helped railways practise accountability,\" reminisces Jose Antony, Head of product sales.

Driven by a focused strategy for execution and its determined passion to win has taken them to a higher notch every time, thereby constantly aiming to be the best. The company also has a separate state-of-the-art repair factory in Delhi and is currently setting up one in Tumkur, Karnataka, which will act as their warehouse and repair factory. Extending its service beyond the normal, company also offers PUDO (Pick Up, Drop Off) system wherein TVS-E engineers visits their client\'s or the customers\' premises to pick up the device and deliver it back to them post the service. Providing customised solutions to the clients always brought success to TVS-E.

Committed to Quality

As a part of TVS Group, TVS-E (BSE: 532513; NSE: TVSELECT; ISIN: INE236G01019) always stood for what it means (TVS-E Trust, Value, Service). This dynamic organization is led by constant learning through innovation, which helps them deliver services that have truly garnered customers\' trust for its quality, commitment to its values and most significantly, fair conduct in all its dealings.

With continuous feedback from its end users, TVS-E enhances the quality of its product. Imbibing efficiency in its core processes through regular measurement of productivity, TVS-E delivers defect-free products supported by on-time services. This helps TVS-E act inclusively and deliver 100 percent on commitment.

The aim of operational excellence is to achieve profitable service for clients and to help them outperform their competition. In the wake of the demonetizing initiative by the Government of India, TVS-E instantaneously stepped up to help its banking clients to recalibrate their ATMs in the country in order to make way for the new currency and to install Fresh POS terminals for the \'go-cashless\' efforts of the Government. This timely and need of the hour service not only proves its strength of quality manpower but also their capability to pull off a service during a national emergency.

Growing with Time

\"The present business systems evolve rapidly with the growth of digitization. We witness major developments from Smart Cities to Digital India. At TVS-E, we take this as an opportunity to equip businesses with a 360 degree technology based solutions. Our aim is to provide a one-stop solution for all the technology needs of a business, which will help them to accelerate its growth. And being in the business for a long time gives us an edge in understanding the marker better. TVS-E believes in building products that are robust, and one that evolves and fulfills the need of the industry. We have been moving towards an era where the past decade has been a major transformation in the banking industry and the coming decade would be a head turner too. Be it any industry, we are moving towards technology spear-headed businesses. And we are here to tap in to the opportunities,\" says Prakash.

Having India-focused products helped the company establish a strong reputation for its quality and excellence. As a testament to its efforts, the industry and its clients have made it proud by honoring them with many excellence awards. In the product category, they bagged the Best Product Award at the VAR 2014. TVS-E was awarded \'Top 100 Most Trusted Company of the Year\' 2015, by Kalinga Digital Media.

Establishing a 30 percent growth in the previous financial year through a strong B2B presence, the company now looks forward to explore B2C category as well. In the days to come, TVS-E will continue to create technology-based products and services to help businesses progress through its customer focused solutions. To achieve this, the company constantly keeps its employees updated with latest technologies through rigorous training, thus ensuring its engineers are in fact well equipped to handle the advancements that are coming in their way. TVS-E provides skill and performance based training which helps engineers to not just diagnose but also perform detailed analysis and repairing services. The increasing number of satisfied customers attests their capabilities and impeccable facilities. TVS-E built from its core with a keen eye for process and values, today stands proudly commemorating for its most sort after range of products and services.


Prakash Katama, CEO
An accomplished professional in Global Supply Chain Practices, Prakash has had progressive stints at Nokia\'s operations in Americas, Asia and Europe. He started his career with Nokia Inc., in 2000 and played an instrumental role in setting up Nokia factory in India. Prakash brings fresh ideas and initiatives into TVS-E and looks forward to spearhead the company into a technology services providing leader.

Gopal Srinivasan, Founder & Chairman
A third generation entrepreneur of the TVS family, Gopal is also a Director in TVS & Sons Limited and a member of the Board of several group companies, thus ensuring success for every stakeholder of TVS-E.

  • Services: Call Centre Services, Installation Services, Repair Services, Refurbishment Services, Remote Tech Support, Managed Services, Protection Plan, E-Auction Services, Fulfilment Services & Supply Chain Management

  • Product Solutions: Dot Matrix Printers , Label Printers, Speciality Printers, Thermal Receipt Printers, Barcode Scanners, Electronic Cash Registers, Touch POS Systems & Keyboard & related Supplies.

  • Industry Serving: Governance & Back Office, Oil, Mining, Manufacturing, BFSI, Food & Beverage, Retail, Hospitality & Ticketing