INKONIQ: Crafting Awesome User Experiences for Brands & Startups

Date:   Friday , December 30, 2016

Jakob Nielsen father of User Experience says, \"Clear content, simple navigation, and answers to customer questions have the biggest impact on business value. Advanced technology matters much less\". The words of this legendary design leader are true especially in today\'s digital world. In the recent times, all forward thinking businesses have understood the importance of good UX design and are investing more money and time in developing a great user experience.

Rajesh Kumar, along with his Co-Founder Prachod Prasad, has 16 years of experience in the space working with Fortune 500 brands and top designers based from New York. They saw a potential in this segment half a decade ago and started INKONIQ with a vision to be an iconic brand in the design space. INKONIQ is today India\'s leading User Experience Company. Over the period of six years, INKONIQ has developed successful experiences helping brands transform and disrupt the space, and startups grow by redefining the user experience.

Taking Digital Experiences to the Next Level

As India\'s leading UX driven app development company, INKONIQ is one such establishment that lives and breathes design. The process is flexible enough to cater the projects of varying sizes and turnaround times. They employ an iterative design approach, which can be utilized for achieving both short-term and long-term goals.

To gather deep insights, the team works on understanding users and their behaviors through deep empathy. They do this through various user research techniques. From the empathy work, they form a user point of view that will address the design requirements.

From Insights to Innovation

The team then will explore a wide variety of possible solutions by generating a lot of diverse possible solutions, allowing to go beyond the obvious and explore a range of innovative ideas. \"If you build a solution for everyone, it gets diluted. We create solutions for extreme users that are so optimized that they work brilliantly for the masses,\" highlights Rajesh.

INKONIQ has been building successful digital experiences across industries and domains spanning from Banking, Insurance, Fintech, Healthcare, Media, Retail, e-Commerce, Education, E-learning, Entertainment, and Travel. The organization has built a portfolio of iconic clientele globally including SocieteGenerale bank, SanDisk, Lowe\'s, Flipkart, Infosys, Star Sports, Kotak Bank, Exide life, Manipal Education, and Chumbak.

INKONIQ\'s presence in Bangalore and New York provides the global perspective to design. Its customers in India are benefited from the world class expertise. INKONIQ has a fully integrated design practice that takes care of all the client needs right from Consulting, Design Thinking Workshops, Conducting Global User Research, Defining Design Strategy, Experience Design, Branding, Photography, Video Shoots, Content Strategy, and UI Engineering.

West always considered design to be its forte and always looked down upon India from the design sensibility. INKONIQ is on a mission to change that one design at a time and be among the top design agencies globally.