Excelledia Quality Consulting: Charting a Blueprint for Business Improvement Date:   Thursday , January 08, 2015 In order to function at our best, human beings need to constantly work on maintaining fitness. The same analogy extends to business organizations as it is critical for them to improve their processes at regular intervals of time in order to stay ahead in the race. The key is to optimize all the given resources to their maximum potential to achieve more efficiency. This puts the onus on business process improvement (BPI) services which is the systematic approach to help an organization optimize its underlying processes to achieve more efficient results. The importance of this service was gauged by Muhamed Farooque, which ultimately led to the foundation of Excelledia Quality Consulting, a management consulting firm with focus on ISO Management Systems, Health, Safety & Environment, Business Process Improvement, Project/Risk Advisory. Excelledia also specializes in providing training under these verticals. \"Our sole aim is to help our clients become significantly more efficient, effective and financially profitable,\" says Muhamed Farooque, CEO, Excelledia Quality Consulting. In keeping with their founding objective, Excelledia provides best practices business optimization solutions to implement address process, technology and organizational improvements. Headquartered in Doha, Qatar, the company\'s location was strategically chosen by the founding team owing to the region\'s growth potential. \"We realized that there is a growing demand in Qatar by both government and private institutions to optimize their operational activities,\" adds Farooque. Leveraging the benefits of the location, the young company has built a formidable roster of clients from the government, semi-government and private sector that are benefitting through the consulting firm\'s impeccable service. Within the past year the company\'s clientele has grown at a rate of more than 100 percent. Encouraged by the staggering growth rate, the company intends to spread their wings and conquer various other geographical locations as well. At this juncture, Excelledia has offices in Doha - Qatar, Dubai - UAE and Mangalore - India. The Journey It is often said that slow and steady wins the race. Excelledia embodies this saying to the \'T\'. Founded in 2010, the company started with a handful of clients in the segment of training. This was the easier part of the journey as the training industry sees a constant demand. However, the real struggle began when the firm decided to break into the consulting industry. The young startup had to compete head-on with the bigwigs of the consulting industry that already had a strong brand value and market share in the region. \"We were competing against Western process improvement organizations that were established names in the industry. But, we knew that the only way to success was to build a prestigious clientele through value based offerings,\" reminisces Farooque. As Excelledia\'s exceptional work spoke for itself, the company gradually started to gain clients. Companies that had worked with Excelledia gave them strong references which helped bring in a bevy of illustrious clients. There was no looking back from there. Today, the company counts names such as Qatar Petroleum, Qatar Foundation, Qatar 2022, Qapco, Qatar Airways, Qatalum, Qatar Steel, Qatar Gas, QNCC, RasGas, Shell, Ooredoo, Woqod, Kahramaa, Hamad Medical Corporation, Msheireb Properties, Mowasalat, Supreme Council of Health and Al Rayyan among its clients. Carving a Niche The company has today carved a niche for itself in the area of work force development. The company is founded on a belief that training is a crucial step towards the enhancement of any business as an organization or an individual\'s skills as an employee, by building a culture of continuous improvement. It provides training courses on ISO Management Systems, HSE, Lean Six Sigma, EFQM, Balanced Scorecard and Risk Based Performance Management, which equips an organization with the necessary tools to successfully assess systems and processes in terms of efficiency and effectiveness. \"As a part of Qatar\'s National Vision 2030, we have partnered with various non-for-profit and other institutions for Human Development, which is a part of \'Four Development Pillars\' of this initiative,\" says Farooque. Apart from training, the company is also a known consulting firm that works with organizations across various industries, for enterprise-wide deployment of process improvement and quality initiatives using various models like ISO Management System, Lean Six Sigma, Project Management, Risk Management, EFQM, HSE to name a few. The company gives additional emphasis on the criticality of risk management and Health, Safety & Environment assignments. Having designed its offerings to help organizations align their strategic objectives with day-to-day business and operational goals, the company\'s services aid clients to reduce cycle time, increase productivity and improve quality of service delivery and processes. Owing to the company\'s well rounded service, Excelledia is today counted as one of the most successful and largest startups in the area. With over 25+ talented consultants and offices across Qatar, UAE, and India, the company is on a roll. Its young and dynamic workforce creates a conducive work environment that harbors innovation. \"2014 has also been a great year for us as our business has taken flight,\" says Farooque. \"One of the exciting projects that we are working on now in India is with the Kerala Government about increasing the employability of college students. We are working on an exchange program within universities/colleges to fill Skill Gaps in Qatar through quality placements from Indian Universities,\" he adds. The company is switching gears and intends to aggressively increase its market share in the consulting industry by growing its services portfolio to include strategy consulting and advisory services as well. With eyes set on conquering other markets such as Dubai, Bahrain and Oman, the company\'s brand is getting stronger by the day.