Xebec Digital: Always at the Forefront of Innovative Digital Marketing Date:   Friday , June 06, 2014 India spent over Rs.2500 crores in digital advertising in the year 2013-- a marked increase in from 2005 - when it was merely at Rs.100 crores. Consumers today consume most of their information through handheld devices, tablets and laptops since these are the devices with which spend maximum amount of time. Advertisers have recognized here is where they need to connect with their customers. Given this scenario, the digital marketing is poised for a phenomenal growth. Among Indian digital companies a name to reckon is Xebec Digital, a full service digital advertising and marketing company. Xebec Digital initially started as a division of Xebec Communications, an advertising and branding agency with over 20 years in business. With growing business and confidence of clients, Xebec Digital became an independent company in 2009 with a remarkable list of clients and work in its kitty. Today, Xebec Digital has offices in Mumbai, Pune, Bangalore, Delhi and Kolkata and clients from all over the country. Pure play digital agencies usually are technically savvy, but lack in understanding of brand and marketing. But given the group companies\' expertise in brand and marketing for over 20 years, Xebec Digital is not only able to bring in expertise in technology and digital marketing, but also apply its deep understanding of brand and creatives. This helps in a big way in building effective campaigns that result in the desired response on digital. Contrary to the client-agency partnerships which last not more than nine months, Xebec\'s partnerships have an average life span of four years. \"The reason clients love to work with us year after year is because we are driving measurable business value and ROI for them. We pretty much drive the marketing and sales division of some of clients,\" says Sowmya Iyer, Executive Director, Xebec Digital. Xebec\'s services spread across SEO, SEM, Social Media Marketing, Digital Media Buying, Mobile Marketing, Web and Mobile Application Development and Digital Content Development. For performance management, while most agencies and advertisers use third party tools, Xebec had built their own in-house campaign management, analysis and reporting tool - \'Pronto\'. This tool has been designed to provide deep reporting and analytics across campaigns for effective learning and optimization for ROI based performance. Xebec has a strong hold in travel and tourism, real estate, retail education and sports industries. Some of the clients they work with include Cox and Kings, Ramoji film city, Maharashta tourism, Indian Badminton League, Symbiosis University, Manipal University, DLF, Amarpali, VBHC, Phoenix Market City to name a few. The company\'s digital content development division creates unique videos, blogs, articles and custom creatives to help clients build their unique brand presence in the digital world. Xebec never leaves a stone unturned for its customers and that is why they advocate \"phygital marketing\", that is marketing activations that happen on ground as well as online at the same time. \"Taking the activations online helps reach a much larger audience at a fraction of the cost,\" says Sowmya. In near future Xebec will focus on strengthening its capabilities in mobile marketing, augmented reality and sophisticated analytics using big data. Xebec is planning to expand geographically and with its presence in Dubai, Xebec has surely entered its footstep in international digital marketing sphere also.