Sirez: End-to-End Digital Marketing Solutions Date:   Thursday , April 09, 2015 There are age old ad agencies masquerading as digital agencies. There are newborn Web agencies passing off as digital marketing experts. There are media agencies claiming expertise in content marketing. Then there are companies like Sirez, which have been around for close to a decade, growing and evolving alongside the digital landscape. \"If you have been in digital for a decade, like we have been, you have pretty much played a key role in the development of India\'s digital marketing landscape. After all, the whole phenomenon began only at the turn of the millennium,\" proclaims Krishna Chandaluri, Founder & President, Sirez. Sirez is a product of Krishna\'s unflinching commitment to everything digital. It\'s a full service digital marketing services company offering Digital Strategy, Digital Media Planning & Buying, Creative Development, Web & Mobile Development, Social Media, Content Marketing, Analytics, and many more. Built on the \'6i principles\' - integration, innovation, interactivity, insight, involvement and investment, Sirez stays real, relevant and reliable to all its clients. A look at the illustrious list of clients served by Sirez over the years proves the point: YepMe.com, ESPN Cricinfo, Chicco, Eicher, Ingersoll Rand, Blackberrys, Wills Lifestyle, Hewlett-Packard, Monte Carlo, Southern Travels, Carlton London and several others. Such a great track record also helped Krishna attract someone like RP Singh, to join as CEO of Sirez. RP is a highly experienced digital media specialist, with over 13 years working for big names like GroupM, Ogilvy and StarcomMediaVest Group. \"Unlike other agencies, we clearly hold a strong lead in Business Analytics. For most creative digital agencies, technology is a challenge. Not for us. We are highly tech-capable and our deep understanding of Content Marketing is most relevant to a brand\'s digital success in these times,\" asserts RP Singh, CEO, Sirez. As the role of non-traditional, interactive and social media rose sharply, Sirez realized that brands are struggling to have meaningful conversations with audiences in the digital space. This realization led to the forming of Kontent Cafe - a unique content marketing company to help brands fill the digital content void. Kontent Cafe was co-founded with Vijay Simha Vellanki, who comes armed with over 16 years of experience in advertising, direct marketing, digital marketing and editorial. Vijay worked as Creative Head on large brands at agencies like Solutions-Digitas, Grey Worldwide, Saatchi & Saatchi and JWT. \"I experienced firsthand how ill-equipped ad agencies and digital agencies were with content creation & distribution. So we founded Kontent Cafe with the clear aim of empowering brands and their agencies with speed & scale of content marketing. Our content marketplace Konten tCart is helping brands kick start their content marketing program overnight, and then sustain it over the long term,\" says Vijay Simha, Head of Kontent Cafe. They say that if Social Media is fire, Content is gasoline. Sirez, with its digital & social expertise and Kontent Cafe with its content offering, seem to be just the right combination for success in this fast evolving digital world.