Scenario of Digital Marketing
Date: Friday , October 07, 2016
Headquartered in Mumbai, this unique digital agency proffers brilliant and creative content to its users by working on three strong pillars that are, Strategy, Design and Analytics
Companies and marketing departments are planning to extensively increase their digital marketing spends. This trend is visible across sectors. The proliferation of digital technologies largely influencing the consumption behavior, business rules is a highly beneficial tool for new-age start-ups as well as conglomerates. The new age digital technologies will not only influence the brands but also have a crucial say in your lifestyle. Technological advances continue to extensively impact the dynamics of the digital marketing mix. Whether it is innovation, new business models, and new ways to reach out to your audiences or our daily life chores from how we pay our bills and operate our homes from remote locations, technology is changing our lives and priorities only to redefine immersion.
The most exciting digital technologies that will leverage on for creating diverse campaigns are 3D Printing, Artificial Intelligence, Virtual Reality, Mobile Technology, Video Advertising and Live Streaming amongst others. These are the trends that will be responsible for developing and redefining the landscape of advertising, marketing and communications. Apart from these, our internet search will not just be limited to Google. Digital giants and leading Social Media platforms like Facebook, Twitter and Instagram will take over where search is not just about terms but also about buying the products and services. So these platforms will not just be responsible to connect you socially but also tell a brief tale about your business performance.
The percentage of people engaging through digital mediums in India is very low as compared to western countries. Still, the estimations talk about the numbers doubling by 2020. Numerically, the number of internet users in India is likely to increase to 730 million by 2020. Globally, the number will be 4,170 million. Increasing number of internet users will aggressively impact the advertising, marketing and communications space and e-commerce business space. As mobile technology spreads its wings, it will have an authoritative say in sales, which will constitute to an impressive 70 percent. The government is proactive in connecting the people in remote villages through broadband connectivity. These measures when implemented will massively increase the magnitude to which the brands will have to approach for sales or reach. On the other hand, AI is freeing up the workspaces in western countries. Robots are replacing human processes and changing the landscape of a professional lifestyle. These trends will take time to swift through the Indian land, but are not very far from becoming a reality. IoT (Internet of Things) has changed the way technology is consumed in India. The Internet of things (IoT) uses sensor technology that connects objects to their virtual representations. It is predicted that there will be about 200 billion devices on the Internet of things by the year 2020.
Content is king
Content is and will remain the king. What will change is its ways of adaptation, forms of the story telling. Every client has a different story to tell, so how are you going to help him or her say it better is the question? The form and the medium are huge determinants of the success for campaigns. New age info-graphics, quizzes, polls; whitepapers are often used by marketers to gauge audience behavior and perception. Digital marketing agencies often invest in understanding audience participation and response time. Video content is likely to surge its consumption and ways of audience engagement as digital platforms help brands to launch their campaigns in video form. For e.g Facebook, Instagram and Snapchat are ways in which digital marketing experts use video content extensively. Video content helps bring to the fore an emotional engagement factor. The mediums of advertising are also seeing huge change with OOH and billboards restoring the faith in the digital age by the focus completely relying on customer experience. Besides this, snackable content by players like TVF, Pocket Aces has changed the way the Indian millennial view and share content. Instant sharing of video content ensures increased footfall and thus, augment interaction with your brand.
Transformation through design
Design is the new fad. It is an in - depth focus area for brands to effectively communicate to target audiences, to change the ways businesses operate. Not just in the internal functioning of enterprises, design is also penetrated as an integral part of strategies in co-working spaces. From providing tech support to innovative interactive options like meeting rooms and opportunities to rub shoulders with professionals of similar profile, design is no more just limited to website.
Analytics is and will continue to be of great importance to business that depends on the digital mediums, whether they are established ones or start-ups. It�s a must-invest area as we are in the age of data and information. Analytics is an essential component as every industry functions differently and has its own challenges. With the government extensively focusing on providing cutting edge technologies under its �Digital India� initiative, analytics is soon likely to take over the boardroom discussions. India is slowing but steadily getting noticed. Our market is a diverse and a complex one, so we probably will be the best market that can be an example for many in our success stories. The best is yet to come.