Kratin: Determined to Bring Positive Change in Health Space Date:   Sunday , November 23, 2014 The Indian Healthcare sector is booming and is experiencing a phenomenal growth in multiple dimensions. According to a recent study from IBEF, Indian healthcare market size is projected to reach around $160 billion by 2017. Although the sector is going through a paradigm shift, there still exists a gap between hospital, patients and physicians. Partnering with healthcare companies, Kratin has been bridging this gap with mobility and cutting edge technologies. Founded in 2011, Kratin\'s biggest asset is its experienced team that is passionate about bringing a positive change in the industry with a wide technical expertise. A prime motive of the company is to transform healthcare by connecting dots across the care continuum considering long term vision instead of deploying silos of applications. The company\'s primary strength being mobile and technology architecture expertise helped them ideate, design and deliver several solutions in enterprise mobility, retail, education and healthcare domain. The focused team of technology geeks understands business and can crank quality products along with providing strategic consulting to customers. Rather than taking approach of pure service engineering or a product company, Kratin works in a unique space of mobile product innovation & design with focus on maximizing the ROI of technology investment. \"We work as catalyst along with enterprise team to understand the challenges on ground, define strategy for mobile adaptation, ideate and identify solutions, review the existing implemented solutions to identify the integration opportunities among them to offer new services at optimal cost,\" says Satin Katiyar, Chief Architect & CEO, Kratin Software. Unified Healthcare Experience Realizing the impact its solutions had in the life of patients and hospital staff, Kratin decided to concentrate on healthcare sector as one of its focus area and its team started working on Unified Healthcare Experience (UHX) which is its flagship offering. UHX is an umbrella of product and services which realizes the dream of healthcare providers to have an integrated platform where all healthcare products can integrate and provides seamless experience to all stakeholders (doctors, nurses, staff and patients) anytime, anywhere.As a part of implementing UHX, Kratin defines opportunities specific to provider along with their outcomes, prioritize and implement low hanging, high outcome solutions. \"Our team has also identified more than 200 seeds of opportunities for healthcare providers along with their ROI to transform healthcare using mobile, sensors and analytics. Our reusable building blocks enable clients to get their mobile or smart device strategy implemented in a faster (from several months to some weeks) and economical way,\" adds Satin. Some of building blocks like behavioral research, secured remote consultation, data collection, educational content management, medical vocabularies including ICD 9, ICD 10, SNOMED, RxNorm, diagnostic tools, health sensors like EEG, heart rate are built in the platform with pluggable interface for integration with existing infrastructure of hospital systems like EHR/EMR, Path lab, PACS and others. Facing the Challenges One of the major challenges faced by the company was to reach its target audience. Since the company\'s target market was U.S., the difficulty level increased by several folds as they had no onsite presence in the country. To overcome it, company seeded a dedicated marketing team in U.S., worked on its digital persona, started attending global conferences and connecting with people in industry. Achievements So far \"Our biggest achievement is the smile on the face of end user like one of our solution for an US hospital resulted in increasing the customer satisfaction by 30 percent. Similarly, users getting a magical feeling while using one of the context aware solution being build for an U.S. based start-up,\" speaks Satin. The company\'s contribution to healthcare industry helped it gain \'Best innovative healthcare delivery company0- at Indo-Global Healthcare Summit & Expo 2014. The Road Ahead Kratin is on an endeavor to conquer the industry. It is partnering with several healthcare providers, practitioners and product companies in implementing solutions around mobile for better healthcare delivery and increasing its outreach. The company\'s research team is dedicated on defining next generation healthcare experience and solving challenges using some of cutting edge technology areas including deep learning, health sensors, entity recognition, computer vision, analytics, big data, Apple healthkit and many more. \"Apart from this, since past some months, our team has been working on a unique solution that is set to bring big technical disruption in healthcare industry,\" concludes Satin. Panel OfficesNagpur and New Jersey Key Management 1.Satin Katiyar, Chief Architect & CEO Satin is hands-on architectover a decade and half of experience in architecting solutions for some of top global companies.. 2. Rashmi Katiyar, Marketing & Operations Head More than 12 years of experience in enterprise and mobile solutions 3. Jonathan A. Wiesman, Chief Innovation Officer Healthcare veteran with 24 years of experiencein working with healthcare providers. 4. SushilKadu, Mayank Gupta, Amol, Asia - Architecture & Technology leadership Group Combined experience of more than 25 man years in technology consulting and engineering Awards & Recognition Best innovative healthcare delivery company at Indo global health summit - 2014 Services Health Care, Retail and Technology CEO Speak: \"At Kratin, we love to seek new challenges and bring long term growth for our clients with right solution.Living with cutting edge technologies and innovative minds, our team is passionate about co-creation of value rather than just following instructions.Our experience of working with global players and ready to use blocks helps in delivering solution faster at optimal cost. Our biggest asset is the faith of our customers that they are getting the best solution and smiles on the face of the end users. Our user centered innovation process with agile and transparent model has helped our team maintain this faith.\"