LogikAvenue: Leveraging Technology to deliver Excellence Date:   Sunday , December 08, 2013 In today\'s world of ever increasing competition, organizations are forced to look for new ways to generate value. The world has embraced the phenomenon of outsourcing and companies have adopted its principles to help them expand into other markets. India was earlier famous as an IT Services destination but was not considered a strong force in terms of product development. However this mindset is changing as an increasing number of product development companies see the light of day. Clients from Europe and other markets are now comfortable in outsourcing their product development work to Indian companies. Taking advantage of the scenario Ajith Balakumar, a serial entrepreneur with more than 10 years of experience built LogikAvenue (LA). With senior industry experts in the team, such as Prof. Ramesh G, Chief Mentor an Associate Professor from IIM Bangalore and Chairperson of the Center for Public Policy; Kumar Sukumar, Business Architect, a former Consultant with HSBC Data Processing India and Dharmendra Saxena, Technology Evangelist, a senior executive with more than 25 years of new product development, business planning, strategic initiative; LA has come to the forefront as a supplier of innovative IT products including mobile application development, product development, and outsourced product development services. LA\'s knowledge on multiple technologies like embedded, enterprise and mobile is the backbone for the innovative product offerings. Building Trust Founded about a decade ago LA today is a trusted name within the industry and brings value to small and large engagements. Partnering with global giants in the consulting and product development sphere, LA has earned the trust and the respect of the industry and its clients. The success of LA is directly reflected by the people behind the company who have excellent knowledge and proven expertise in the Industry and Academia. LA\'s major forte lies in three specific segments i.e. Enterprise IT Security, Mobile commerce platform for B2C/B2B relationships and Outsourced Product Development . i) Enterprise IT Security product - Base[Fix] LA\'s expertise in IT Security led to the innovation of Base[Fix] which is a one click solution for managing multiple Security Baselines (SB) saving millions of dollars on IT Security compliance. In large Networks, Base[Fix] can conduct audits with multiple SBs and fix in one click if required. Base[Fix] supports multiple operating systems as well as active Network elements. Our clients include large consulting firms and SMEs. ii) Mobile Services Platform - MOSEV LA\'s mobile platform enables our customers to extend their service on a mobile platform with a a very short time to market period of only two weeks The Mobile platform\'s major features include m-commerce, social media connect, collecting customer feedback., store locator, pushing events and deals to customers and card free loyalty program. LA has delivered a Virtual POS Terminal solution to the Industry enabling Retailers to scan products and print invoices wirelessly from smartphones and tablets. This significantly reduces congestion at cash counters during peak hours thus enabling faster turn around and better customer experience. This saves 40 percent on hardware and software costs. LA\'s clients currently include a large Retails chain, Fast food outlet and a premium car dealer. iii) Outsourced Product Development With the vast knowledge and industry exposure of the Management Team, LA has become a preferred vendor for Product development companies across the globe. LA\'s turn around time for development is amongst the shortest and one of the best in the Industry. Some of our assignments includes developing Vostro management solution for a large Middle East client, employee ob-boarding solution for an U.S. based client and developing Enterprise IT Security solutions for one of the big 4 Consulting firms. Carving a Niche LA has taken concrete steps to differentiate itself in the areas of technical domain expertise by creating competency centers, thereby providing specialized services to their clients. Some of the innovative solutions include: - Smartphone based POS with Barcode scanning and Wifi printing - Helium/Hydrogen Balloon Wifi Solution for promoting products and services through Mobile applications. - Unmanned Airborne Vehicle based solution for Crop and livestock Survey - R Apache based hosted analytics LA also has hands-on experience in developing enterprise solutions using cutting edge technologies such as Java Spring, Hybernate, Ibatis, Amazon SWS, MongoHQ and Node JS. Overcoming Roadblocks LA\'s good will and long standing relationship with its clients have come to the rescue in meeting challenges generally faced by emerging innovative product companies. . As far as funding is concerned, apart from Promoter\'s capital, LA has received investment from Clients. This goes to show the quality of work delivered by LA and the immense amount of trust that clients have in the company. LA has turned this into their strategy and today uses the cash inflow from the services domain to fund its product research endeavors. Balakumar has ambitious plans for the company\'s future. \"Our first target is to cross 100 people in services side in the next six months, Towards this initiative, LA is moving into a new state of the art facility to augment growth.\"