Cerium Systems: Leading ASIC Design Bandwagon amidst Tectonic Shifts in Global Semiconductor Industry

Date:   Monday , December 07, 2015

The declining PC market elevated next big things in the market - Smart Devices, to boost semiconductor sales and maintain the growth. But soaring China market was again at the backdrop as ASIC design services growth declined at the beginning of 2013. Yet, with cross-border mergers & acquisitions, the market giants took charge and most of the investments went in pre-silicon designs and utilization of semiconductor IPs continued to increase by 35 percent. As the market was taking a new shape, the consequentiality was in the designing services to reduce the cost of the end-product.

Amidst the paradigm shifts in the market, Sudhakar Palisetti, Jayakumar Gorla, Sreejith Patinhareth and Arundhati Ashoka founded Cerium Systems to catch the market stride with a bandwagon of ex-IITians, NITians and patent holders in the United States. Incorporated in 2013, Cerium Systems offers ASIC/FPGA Design and Verification, Physical Design, Analog Circuit Design and Layout. It additionally provides services in Embedded Systems and GPGPU programming.

Providing Comprehensive ASIC Designing

Headquartered in Bangalore, Cerium is a growing fabless semiconductor and systems services startup. It offers comprehensive solutions to address complex IP, ASIC/FPGA or SoC on advanced process technology nodes up to 14/10mm. Its proven expertise and track record in providing first-pass silicon success across 20 IP developments, ASIC tape-outs and over 10 turnkey FPGAs, boards and systems have catered to various domains such as communication, automotive, networking, storage, deference, and consumer products.

While big brands fail to descry all the pain points of customers, being a start-up, Cerium wants to concentrate on them considering as opportunities. Sudhakar expounds, \"We work with Tier-I companies in the areas of computing and mobile processing, graphics, networking (enterprise and gateways), reprogrammable computing and systems companies. Our value driven approach and commitment to quality in distribution have availed us to convert short-term outsourcing contracts with our clients in to long-term relationships\".

Cerium\'s wide range of offerings in ASIC, System Design and Embedded Software include Design Services for specification development, Micro Arch development, RTL implementation & integration, CDC, Linting, Low Power (CPF/UPF), Synthesis, LEC, and STA. It offers verification services for SoC, IP Level, Methodology, Low Power, Assertion-based, Coverage, Automation, Languages, and Gate Level Simulation. Under System Design service, this startup offers FPGA and design services in Initiate, Plan, Implement and Deploy method. In additament to its design services, Cerium provides embedded software support for Pre-Silicon, BIOS/BSPs, Device Driver, Protocol Stacks, and System Quality Assurance that help in faster time to market, high optimization and system categorical customization.

Since semiconductor industry is highly volatile and undergoes rapid changes and shifts towards newer upgrades every day, innovation becomes vital and with cost-effective solutions, the priority is given to disruptive technologies. \"It is vital to innovate perpetually in order to match the pace of today\'s rapidly transmuting technology. I believe that while the parameters and business climate changes, rudimental guiding principles and challenges remain identically tantamount. Teams, which were built with discipline, learn from these challenges prosper more often than those who evade challenges,\" integrates Sudhakar.

Carving Prospected Paths

While Sudhakar credits the employees for Cerium\'s growth rate in just two years, the organization believes in freedom of thought that drives the motivation for people to perform and innovate. To ascertain employee gratification and their growth, Cerium\'s workforce indulges in several projects that are of incipient standards, protocols and methodologies. Aligning with its Values & Attributes - Employee & Customer Satisfaction, Flexibility, Integrity, Agility, Trust, Quality, Transparency, Technical Expertise, and Team Work, Ceriumites believes in transforming customers\' challenging work to solutions and these very attributes are considered in appraisal system. Expressing views on the management team, Sudhakar integrates, \"We have a strong and seasoned management team with proven track record of building high performance teams from scratch and managing them to distribute. With a vigorous advisory board that guides us as well, our co-founders have solid experience in running big engineering organizations in several product and service companies\".

With China\'s soaring market share and elevating Indian market\'s exposure to disruptive technologies such as IoT, connected devices, smart-watches, and fitness trackers amongst many others, the global semiconductor industry is still undergoing tectonic shifts in terms of designing and aligning with future-proof measures. Cerium\'s investments in IoT, Networking, Storage, and Automotive along with investments in areas of Machine Learning and Virtual Reality algorithms will look forward to make a difference to the industry in the coming years. With its reach in the U.S. shores already, Cerium is all set to be apperceived as a paramount partner in semiconductor ecosystem in India and abroad.


Key Management

Sudhakar Palisetti, Co-Founder

A seasoned veteran in semiconductor industry Sudhakar holds years of experience in the domain. With his expertise in the industry and insights on ASIC designs, he is now leading the charge of Cerium.

Offices: Bangalore (Headquarter), Hyderabad, & California

Services-: ASIC, System Design, Embedded Software

Clients: Tier-I companies in the areas of computing & mobile processing, graphics, networking (enterprise and gateways), reprogrammable computing and systems companies.

Achievements: Availed first-pass silicon success across more than 20 IP Development/ASIC tape-outs and over 10 turnkey FPGAs, boards, and systems