Mind & Matter: Integrated Business Centric Services with Profound Brand Building Expertise Date:   Thursday , April 09, 2015 Indian digital marketing industry is philandering and experimenting with most of companies lacking proper trained resources. Majority of them fail tragically as with all services in India, the stress is on delivery and not research. But Mind & Matter Marketing Solutions (M&M) is steadily perched on the surf board to ride the high tide owing to the immense emphasis it lays on exploring and acquiring deep knowledge from the best.Nonetheless,the Kolkata-based company certainly does not underestimate the magnitude of delivering exceptional integrated digital marketing services with a business-centric approach that plays huge role in radically augmenting client\'s profitability.\"Our mantra is learn-implement-deliver-repeat,\" summarizes Surojit Nath, Co-Founder & Director, Mind & Matter Marketing Solutions. Noting that the company was founded in 2004 as a traditional advertising agency with a partnership firm, the root cause for M&M\'s globally recognized success lies in its profound knowledge of fundamentals of brand building and communication, which is absolutely crucial for Facebook marketing. Albeit M&M changed its identity in 2009 shedding the spotlight on digital, it still stands by the initial idea of creating a boutique agency that caters to big brands & SMEs through creativity and right media use.\"Our social media recipe of creativity tossed with technology leaves a subtle recall in target audience\'s minds,\" recites Surojit. Safeguarding Clients with Genuine Solutions Ambitious to excel at what is best for clients, M&M\'s young & passionate team develops engaging visuals for niche target group. Strongly believing that fake positive reviews are no match to genuine grievances, the company constantly escalates negative reviews to concerned persons to bring forth real solutions. \"We reach out to the aggrieved, listen, try to solve the problem and make an effort to turn the foe into a friend,\" explains Surojit. Having built its forte in SEO and social media, M&M empowers smaller clients to attain significant rank in Google, while managing brand engagement in social media for big brands. Surojit and his team got trained by Bruce Clay, one of most respected name in internet marketing. The company appreciates the commitment of its people towards their respective jobs rather than the time spent in office. Hence, responsibilities are shared and accountability is implemented with key persons. There is no boss, just seniors and juniors who try to help each other to deliver the best in the friendly environment. M&M recently opened its office in Gurgaon and has got into a tie-up with a leading interactive agency in Greece for projects from Europe, though the company is already catering to top-notch clients directly across U.S., Canada, UAE and India including Lafarge India, Maruti Suzuki, Hughes Global Education, Sugam Realty, Aircel and Media morphosis among others.The company\'s top line has doubled in the last two years without media buying and number of clients has also grown considerably. Inline with this steady growth, M&M plans to grow its team size by 33 percent in two months. The company is developing some web software products to be launched soon. M&M is also keeping a close watch on smartphones, as mobile marketing is its priority in near future. Although the company targets to holistically grow client acquisition rate, it doesn\'t want to be aggressive with numbers but focus on retention through value. \"We love the challenge of working with big brands and happy to have been trusted by them,\" proudly concludes Surojit.