SanDisk: Uncompromising Pursuit of Excellence Date:   Monday , July 01, 2013 SanDisk, a Fortune 500 and S&P 500 company is a global leader in flash memory storage solutions. Publically trading on NASDAQ with ticker symbol SNDK, the company has a market cap of $14.98 billion and ranks among the top players within the space. SanDisk products enable users to capture, share, preserve and enjoy an exciting world of digital content. Whether it's the removable memory card in camera, the smartphone in a user’s pocket or datacentres that power the cloud, SanDisk is enriching people's lives through digital storage anytime, anywhere. This is a commitment SanDisk has upheld for 25 years as the company has grown from a three-person Silicon Valley start-up to a global leader with approximately 4,500 employees. Today, the SanDisk brand is recognized around the world and its flash memory technology has been deployed pervasively: top electronics companies embed SanDisk memory solutions into their devices, and approximately 250,000 retail outlets offer SanDisk products to consumers globally. The company provides flash memory storage and ships two million units daily. SanDisk is vertically integrated global flash memory that allows to the company to design and develop cutting-edge storage solutions, manufacture in a cost-effective and high-volume and quickly deliver them to thousands of retail and OEM customers across the globe. Determined to stay at the top of the game, Rajesh Gupta, India Country Manager, SanDisk Corporation, has several plans to fulfill this commitment. He says, “The amount of innovation and R&D that we do reflects in our products that offer compelling benefits and help consumers enjoy a smart digital lifestyle. We continue to do this as we are dedicated to provide the best service to our customers”. SanDisk’s diverse product portfolio includes flash memory cards, embedded solutions used in smartphones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices as well as USB flash drivers and solid-state drivers (SSD) for the computing market. For all its product lines – imaging, microSD and computing, the company makes a wide offering for the consumers. While on one hand there is a wide range of capacities to choose from depending upon your storage needs, each product line has a base category product and a range of high performance products, the Ultra and Extreme range. The company also works with key OEM supply chain stakeholders to enable them to optimally integrate flash memory in to their product lines. The constant innovation in the product line has created a need to educate the channels and the consumers frequently. SanDisk has embarked a channel training program. A training manager goes to multiple cities to educate these channels about SanDisk’s different products and technologies. To ease the learning process, SanDisk eliminates tech jargons and instead use the terminology that makes sense to a consumer. SanDisk over past 25 years has been driving the future of flash memory solutions, and today the company continues the uncompromising pursuit of excellence that has made it the go-to flash memory resource for companies and consumers alike.