MobME: Exploring the Future of Enterprise Customer Satisfaction

Date:   Wednesday , December 28, 2016

If an odd surveyor asks someone whether his/her smartphone is really influencing day-to-day life, the probable answer would be - \"Not that much, but I just can\'t live without it\". In the present days, we can\'t even remember the last time we actually didn\'t use our smartphone for a whole day. From ordering a tea to booking flight tickets, from transferring money to reporting your experience over a cross country flight, we just feather-touch our smartphone. But imagine the context present around six years back where we were not familiar with smartphones and digital transactions; you might feel like 10 long years instead of six. Foreseeing this allure of people towards the telecom & mobile technology way back in 2006, three engineering buddies incepted MobME Wireless Solutions Limited as a one-stop-shop of technology solutions for telecom services providers. In the very next year itself, the venture was awarded \'100 IT Innovators\' by NASSCOM.

Post several gear-shifts over the years, MobME grew many-fold and became a trusted & end-to-end technology platform offering various handles & solutions predominantly under three segments - Telecom Solutions (NetSol), BFSI Mobility Solutions (Digital Banking Labs) & Customer Experience Analytics (Geckolyst). MobME also incubated cutting edge FinTech solutions including Chillr (peer to peer money transfer) & JetSetPay (mobile commerce), and provided startup guidance through the founding of Startup Village (now

An aggressive & risk accepting core team that effectively focuses on the services & customer centric solutions molded the organization into a product based value driver and a technology company that delves into ideas that are innovative and trailblazing. Not only this underlying value which makes the products of the company differentiable, but also the ever growing enthusiasm to explore future helped MobME to posture itself in the current heritage.

Delivering Trusted Solutions

Having begun with the products and services in mobility, today the company has gone above and beyond to also house various businesses in Fintech and Analytics that serve clients worldwide through its offices in Mumbai, Bangalore and Cochin, with its major handles serving diverse verticals including Telecom, Banking, Airlines, e-Commerce and Hospitality.

Often referred to as \'WhatsApp for Money\', Chillr is one of the flagship offerings from the company, which is India\'s 1st multi-bank instant mobile payment application. NetSol, the legacy telecom service wing of MobME, remains a key contributor to the growth of the company, Geckolyst - a pioneering product to analyze customer feedback to provide comprehensible information for enterprises has quickly become a key growth engine of the organization, Digital Banking Labs (DBL) - the handle, which provides end-to-end support to Banks & Financial Institutions with its services from design to development of all mobility initiatives continues to open new doors in financial technology for enterprises.

The Secret of Thriving

True that - sincere efforts are always followed by fortune and good results. With just a genuine business model in place, the organization bagged an angel funding worth Rs.1 crore in its infancy, in addition to acquiring clients like Vodafone (BPL at that time). As a combined effect of this sparkling startup ignition and the telecom boom in the country itself, MobME grew three-fold in the first four-five years and thus built a matured & trusted platform in the mobile technology arena.

Perceiving the fact that continuous innovations and creation of new products based on the convergence of both mobile and financial technology are the only ways to preserve the trust achieved, the organization started innovating financial technology products in 2011-12. The team raised a round of private equity, family office funding to the tune of Rs.16 crores to fund these efforts.

With growing capital requirements year after year, the management entailed a CFO to frame an effective finance & funding infrastructure for the company. Eventually in 2015, the quest ended up in a qualified finance & management professional - Sathya Kalyanasundaram (CEO, MobME). \"Need of the hour was to get \'Chillr\' funded. And we realized it via Sequoia Capital, Blume Ventures & Uniqorn Ventures with an influx worth $7.25 million. Immediately after this fund raise, the Board of Directors & founders recognized the need to shift to a professional driven organization, and installed a leadership team including elevating me to the CEO role,\" elucidates Sathya.

With 300 plus employees across the group and attrition rate close to zero, MobME is a practical template for treating employees equally and providing freedom. The employees are not only benefitted with comprehensive skill training, but also the exclusive leadership training. Going forward, the organization is setting its wings on fire to grow at least three-fold by 2019 in terms of revenue, headcount and valuation. \"Our in-house is a hierarchy-less one. Not just in words, but a firm policy of our company. And we also make sure the equal opportunity environment for everyone in every sense of the word,\" concludes Sathya.

Key Management:

Sathya Kalyanasundaram, CEO

Sathya is a finance & management professional with over 18 years\' of professional experience who is also a biker and traveller.

Sanjay Vijayakumar, Co-Founder & Chairman (

Starting an entrepreneurial journey at the age of 22 while in 3rd year of engineering, Sanjay pursues his passion of driving student entrepreneurship at .

Sony Joy, Co-Founder & CEO (Chillr)

With a gamut of experience in BFSI & Telecom sector, Sony is a mentor for over a dozen startups in the Mobile, Internet, Payments, Design, Media and Retail space.

Vivek Steve Francis, Co-Founder & CEO (JetSetPay)

A graduate from International Management Institute (IMI), Vivek drove the growth of JetSetPay to an industry leading mobile commerce solution.