FirstCry.com Raises Rs. 17.8 Crore in Series A Funding
Date: Tuesday , May 03, 2011
FirstCry.com, an online portal for baby products and toys, raised Rs. 17.8 crore in Series A funding round. The company will use this amount to increase its head count, expand supply chain and warehouse facilities. The Pune based company has over 4000 items from over 100 top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Zapak, Mee Mee, and so on. With this funding the company is planning to increase the product range to over 15,000 by the end of 2011. The company founded by IIM graduates, Supam Maheshwari and Amitava Saha, is expecting their monthly revenue to touch Rs. 5 crore in the 2011-2012 financial years. They also want to expand to other Asian territories including Malaysia, Indonesia, and Sri Lanka. |