A pleasurable Jewellery & Solitaire Shopping Experience

Date:   Tuesday , January 24, 2017

India is one of the major consumers of gold and diamond jewelry in the global market. According to recent surveys, online jewellery market in India is expected to hit $3 billion in the next five years, which is roughly 20 percent of the global online jewellery market size estimated at $18 billion. Today, most of the offline businesses have turned into online counterparts, and jewelry e-commerce and this shows signs that are here to stay and shine bright. India is definitely a market to keep an eye on for everyone interested in how this trend is going to turn.

Keeping up with the trend is, one of India\'s leading online destinations for diamond jewellery and solitaires that showcases excellent craftsmanship with strikingly exquisite designs. The online platform aims to make Jewellery & Solitaire shopping a pleasurable experience for the customers. Zaamor leaves no stone unturned to focus on designing timeless jewellery that brings out the best and remains close to the heart. is a one stop shopping destination for personalized diamond & solitaire jewellery shopping with the following USP\'s trendy designs, vast choices, personalization, transparency and convenience.

Zaamor began its journey in 2013 with the intention of providing Solitaire for every woman. However, during the initial days, team Zaamor had come across challenges pertaining hiring talent in order to set a perfect team. Throwing light on, Amarendra Vummidi, Founder and Managing Director, speaks, \"The biggest challenge during the early days was getting solitaire inventories from various diamond manufacturers across the globe. We also found it complicated to setup the in-house design and manufacturing team. Over a period of time, we have managed to carve a niche for ourselves in the online jewellery space and one third of Zaamor Diamonds team is now designers�.

Unique Designs and Craftsmanship

A well-funded startup in Chennai coming from the house of VBJ, a 115 years old Jewellery retailer serving customers globally, Zaamor categorizes itself as a brand for every Indian woman who eye for style and quality. As a brand, Zaamor always strives to achieve the highest level of customer satisfaction which reflects in their policies that includes easy returns, free shipping, BIS Hallmark, 100 percent certification, life-time exchange, best and transparent prices and utmost by unique designs.

Additionally, Zaamor house more than 4000+ unique jewellery designs with excellent craftsmanship. All these designs are crafted to perfection with utmost care giving you the flexibility to customize the product\'s gold purity and color or diamond clarity to suit the customers\' needs. \"More than all, we work on customer\'s feedback and finally come out with outstanding product which delights them and makes them as our satisfied customer. We have the world\'s largest solitaires, 300000+ listed in our online platform ranging from INR 8000 - 20 Million along with 4000+ in-house jewellery designs in the form of rings, earnings, nose pins, pendants, bangles, necklaces and bracelets ranging from INR 3000 � 5 Million,\" says Amarendra.

That Zaamor conducts jewellery business with high integrity is evident from their wide range of products and extraordinary finish, some of which includes Solitaires, Solitaire Jewellery, Diamond Jewellery, Gemstone Jewellery, Gold and CZ Jewellery and Gold Coins. The company ensures providing personalized service in customizing the jewellery according to the need and wish of the customers. \"Most of our target customers consist of diamond lovers primarily in the age group of 21-45 from the Tier I, II and III cities of India. Zaamor Diamonds is placed among our target groups as Young and Trustworthy online jeweler with trending designs and quality services\", he informs.

Safe and Secure Online Shopping

Centered in the heart of Chennai, Zaamor is a team of 40 direct employees who are young, energetic and highly talented. The company has its own manufacturing unit which helps them to follow stringent quality policy and allow maintaining the design secrecy. Explaining further, Mariappan, VP-Business Operations,adds, \"We have a dedicated operation team to carry out the shipping process and to ensure faster delivery of products.In the past 12 months of operations, we have shipped products to over 24 states with 300 plus locations. Apart from the major cities, we are also building loyal customers from Assam, Andaman, and Kashmir and so on\".
Discussing about the prospects, Amarendra enthusiastically says, \"We have already got the best product catalogue in place and world class manufacturing facility. We are highly encouraged by the excellent response from our customers which have prompted us to go for national level marketing campaign soon. Our motto is to offer superior customer service along with high level personalization and the fastest delivery possible\".

Key Management:

Amarendra Vummidi and Jithendra Vummidi, Founders and Managing Directors, has three decades of experience in jewellery, design, retail and has been responsible for expanding the retail business.

V.Thiyagarajan, Co-Founder and Director is a serial entrepreneur and established India\'s first institutionalized home healthcare firm.
Mariappan - VP - Business Operations has decade plus experience in diverse facets of diamond industry and worked for major manufacturers, brick & mortar Retailers and e-retailers.