Usha Informatique: Backing Customer's Online Presence to Enhance Business
Date: Friday , March 03, 2017
With a population of more than 1.25 billion, increased incomes and rising mobile internet penetration, the growth potential for e-commerce in India seems very optimistic. However, like you cannot make a pizza without the dough, the same way you cannot build a business without customer’s trust. Industry veterans, Shashank Jain and Sabir Mallick, realized it early on that with their good amount of experience around marketing, web design, web development and SEO they could do much better in terms of delivering high quality and innovative web services to clients. This novel idea took full swing and shape by the end of 2007, when Mayank Singhai joined hands with the team. Together in June 2008, the trio got their company legally registered and that’s how Usha Singhai Neo Informatique Pvt Ltd was born. Headquartered in Gurgaon, the company was built with a vision to address client\'s business problems by developing and streamlining the strategy, creating a bespoke design, consummating the development and implementation of e-commerce solutions.
Setting a Niche with its E-Commerce Solutions
A unique software development company, Usha Informatique provides extensive range of IT services like Web Development, Software Development, e-Commerce Solutions, and Custom Applications for Businesses within an affordable budget. Established with a vision to enhance the online business for its customers, Usha Informatique has built its forte on E-Commerce services by creating B2B and B2C e-commerce solutions for businesses, helping retailers to take their trade processes online. “Our core competency lies in building e-commerce solutions. We have used many existing e-commerce products to develop online stores for our different clients. While using them, we found different issues like usage of old technology, unclean coding, performance bottlenecks and many more. This propelled us to come up with WhatACart, an open-source e-commerce platform which offers an opportunity to merchants to develop online store in an easy way and sell any kind of products worldwide,” shares Mayank Singhai, Managing Director, Usha Singhai Neo Informatique Pvt Ltd.
Catering to its customers’ e-commerce needs, WhatACart is Usha Informatique’s complete e-Commerce software solution with shopping cart along with the back-office system that employs concepts from other products in market like Open cart and Prestashop. WhatACart delivers an easy to use admin panel to merchants which allow them to have a complete control over their systems. Its unique set of features on both back end and front end make it a ready made solution to develop an online store with reduced time. In case one wants customizations, WhatACart makes it easier for the client’s developer and designer to do so. The company’s skilled team of professionals makes it easier for the merchants to open an online store or move an existing store through WhatACart.
The Future Plan
Having served the industry for over a decade now, Usha Informatique is already a renowned name amongst e-commerce software solution providers. Envisioning the future plans for Usha Informatique, Mayank says, “Our vision has always been to catalyze the growth of our clients by providing product offerings, with an innovative approach to day to day work. And this mission has now been set in the area of e-commerce. We have shifted our focus towards e-commerce domain and “WhatACart” is our first step in our plan. During the course of next few years, we would constantly work towards adding more features to WhatACart platform that would make it more feature rich to cater the needs of the merchants, especially their performance and stability.”