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September - 2014 - Special issue > Best Projects to buy in India

Tata Housing: Living Perfected

Nandini Mukherjee
Friday, September 19, 2014
Nandini Mukherjee
Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of TATA Sons Limited. Since inception, Tata Housing has established itself as one of the key players in the Indian real estate industry.

In today's times, space has become a constraint for every urban family. People usually spend most of their time in enclosed cubicles at workplaces which increases their craving for space and privacy. Every family expects their home to be the perfect place to relax after a tiring day, away from the prying eyes of neighbors. However, this specific need is ignored by several builders while designing living spaces as their primary objective is to reduce cost. Tata Housing, a forward looking developer has put the focus on building homes that provide residents with the space that they always crave for in their upcoming project, The Promont. Built on a unique outcrop and designed for elegance and spacious living, The Promont is spread across 14 acres on a private hill at Banashankari in Bangalore. The project includes 3 and 4 bedroom apartments and penthouses, with spaces ranging from 2376 sq ft to 6410 sq ft. The Promont, which is based on the concept of responsible luxury is designed by the world renowned architect Moshe Safdie.

The Craftsmanship

Special attention has been given to luxury and space in each apartment at The Promont. The lines and angles drawn by the project across the Bangalore skyline spell modernity and contemporary style. It is more than justluxury accoutrements and inspired architecture. It's the feeling one gets as one steps out into the terraced garden and soaks in the expanse of a city that is sprawled below. Each residence has been thoughtfully sketched and created to accommodate open living and dining areas, master and guest bedrooms with en-suite bathing facilities and sleek, comfortable kitchen spaces. The glass facades and shuttered doors leads to a double height terraced garden which brings that extra touch of breathing space.

There's ample opportunity here to indulge your green thumb or meditate.Each room is designed with an emphasis on glass windows and minimal obstructions to amplify the sense of the city around. While conceiving the design for The Promont, special attention was paid to landscaping. Keeping in mind the spectacular location and height, a handpicked selection of locally sourced materials were slated from the construction. Care and effort was taken to choose the right kind of stones.The premium project offers excellent connectivity to Electronics City via NICE Corridor.

A Perfect Choice in terms of NRI Investment

Owning a luxury living space and choosing the right project is not an easy choice to make. Especially NRIs who are not physically present on the spot, face difficulties while deciding on the right project that suits their requirements. However, Bangalore's real estate market has been one of the most stable markets during the last few quarters when the entire country was witnessing a slowdown. It has been one of the best performing markets during this time and is expected to continue the lead as the demand for quality housing exceeds supply by a large margin.

With an expected recovery in the economy by end of this year, the market may strive to give steady returns between 10-15% per annum going forward.Strategically located The Promont is a perfect choice for the NRIs looking to invest in the Indian real estate. Considering the predominantly healthy market characteristics and the superior offerings involved, areas such as Banashankari, which is located in South Bangalore and their adjacent locations are still reasonably priced, offer a generous lifestyle and rank very high in capital value appreciation.Ongoing and planned infrastructure projects, including Metro are likely to propel the housing investment market in these areas.

Tata Housing: The Legacy

The project is one of the many successful projects developed by Tata Housing. Since its revival in late 2006, the company has evolved into one of the fastest growing real estate developers in India. With the primary business being development of properties in residential, the company's operations span across various aspects of real estate development, such as land identification and acquisition, project planning, designing, marketing & sales, project execution, property services and estate management.

Tata Housing today has partnered with internationally acclaimed architects and design consultants. Tata Housing's projects are built to high quality specifications instantly making them landmarks. Quality has become synonymous with TATA Housing.Today, Tata Housing enjoys the unique position of having large in-city real estate properties in major metros and mini metros. Further, the company enjoys the virtue of having huge land banks in Mumbai, Ahmedabad, Bangalore, Gurgaon, Chandigarh, and Kolkata and is presently acquiring large land parcels across the country. As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value housing to luxury housing.

By offering products ranging from Rs. 5 lakh to Rs. 14 crore, the company has a diversified portfolio of more than 70 million sq ft under various stages of development. Besides projects under execution, there is a steady pipeline of projects of over 19 million sq ft.Tata Housing has taken up the cause of environment by committing to develop certified green buildings thus, saving energy for the country. The first green development to be executed under this norm was "Xylem" Bangalore's first LEED Gold Rated Green Building". Prive, Lonavala is pre-certified platinum rated, while The Aquila Heights - Bengaluru and Raisina Residency are Gold Certified green developments by the Indian Green Building Council. The company has also moved a step ahead to create India's first project based on Biophilic Design with MYST near Kasauli which takes sustainability to the next level by integrating the entire project with nature.

With a basic purpose toprovide an enhanced lifestyle coupled with sustainable environment, Tata Housing aspires to be the market leader by offering iconic and world class property development in India and delight our customer by providing quality life spaces through continuous innovation.

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