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Wipro Bets Big on Consulting Amidst Recession

Shoukath Koduvally
Wednesday, April 1, 2009
Shoukath Koduvally
Realizing that consulting has immense potential even during the time of recession, the Indian IT biggie Wipro has begun the process of boosting its consulting business by setting up a dedicated research and development arm, Global Research Centre, in Bangalore. The new facility will seek to enhance the business value to clients through innovation.

Wipro's decision to strengthen its consulting initiatives has been taken after an in-depth study on select consulting majors including Ernst & Young, Pricewaterhouse Coopers, McKinsey, and Bain & Company to better understand the scope in this segment.

"The objective of the study was to gather a holistic understanding of the consulting business. We want to create differentiation in the global markets through innovation-driven consulting. Consulting will be the front-end service for most of our large business deals," says Anurag Srivastava, head of Wipro Consulting Services (WCS).

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