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UST Global Holds Second ‘Retail Razzmatazz’ Event

Zoya Anna Thomas
Monday, November 30, 2009
Zoya Anna Thomas
UST Global held its second ‘Retail Razzmatazz’ event this year to promote and propagate knowledge, practices, and technical innovations in the retail space. Held at Thiruvananthapuram Techno Park from Nov.16 to 20, the theme of this year’s retail week was ‘Customer Loyalty.’

The week included product development competitions, presentations, retail quiz, the launch of the retail certification drive, and a panel discussion. The panelists Arun Gupta, Group CIO, Shopper’s Stop, Harish Bijoor, CEO, Harish Bijoor Consults, and Marsha Blakeslee, GM - Industry Practices, UST Gobal, discussed as to how customer loyalty initiatives are getting influenced by the social media.

Harish Bijoor says, “Loyalty is dead,” and adds, “Customer loyalty programs need re-invention. The programs need change, as today your customers are more diverse than before. So one has to data mine customer behavior before coming up with loyalty programs.”
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