April - 2014 - issue > View Point

The Era of Big Data Applications

Nitin Motgi
Tuesday, April 1, 2014
Nitin Motgi
Continuuity is a cloud-based Big Data application platform for developers. Based in Palo Alto, CA, the company is backed by leading investors including Battery Ventures, Andreessen Horowitz and Ignition Partners.

We are in the midst of a major shift in technology, and it has incredible potential to change the way we work, live, and play. Big data is no longer just an experimental framework for efficient data processing at scale but is also becoming the central repository for companies who want to take full advantage of their data. Some have called this phenomenon the "data lake," a place where data with dissimilar volume and variety seamlessly comes together to enable unprecedented insights.

Until recently, this concept used to be limited solely to Silicon Valley giants like Facebook, Yahoo, Google, and LinkedIn. While these web companies pioneered the use of data as a competitive advantage, even companies outside of the technology industry-particularly in financial services, retail, and telecommunications-can use data for competitive differentiation thanks to continued advances in technology.

Some experts claim that data assets will become more valuable to businesses than financials. But the truth is that most companies still face tremendous barriers in their efforts to use data for better customer experiences, more empowered employees, and higher revenue. Chief among these challenges are the inherent complexity of the technology and lack of big data talent.

How to Address the Data Skills Gap

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Reader's comments(1)
1:Excellent article. It gives a good insight into the concept of big data and brings out the potential miracles lined up to happen in future
Posted by: Ankur Kadam - 05th Apr 2014
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