The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
February - 2005 - issue > Cover Feature
Small Company, Giant Leap
Pradeep Shankar
“We do not have huge resources for brand building as compared to established giants,” says the company’s founder and CEO, Govind Rammurthy. MicroWorld’s answer to being small was partnership with one of the world’s largest mail server providers, Deerfield Communications. Deerfield’s MDaemon mail server is used widely across the world.
MailScan, MicroWorld’s mail server content security and anti-virus software, was a perfect fit for MDaemon. Partnering with Deerfield turned the fortunes of MicroWorld. The company tapped into Deerfield’s channel partners and began establishing tie-ups with various resellers, vendors and technology providers.
MicroWorld’s entry into the U.K. market followed a similar pattern. It struck a deal with Paul Smith Computer Services, a leading software company in the U.K. that had many channel partners.
Today, the company has a large network of established partners in various countries- USA, Canada, Mexico, Brazil, Argentina, Chile, U.K, Norway, Sweden, France, Italy, Germany, Turkey, Netherlands, Belgium, Singapore, Hong Kong, Vietnam, and Indonesia.
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