The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

November - 2011 - issue > Spotlight: Mobile

Skava: Helping Retailers leverage on Mobile Commerce

si Team
Wednesday, November 2, 2011
si Team
San Francisco headquartered Skava develops and provides mobile and social media technology and services to retailers and brands in U.S. and India. It offers SkavaONE, a hosted and cloud-based technology platform that enables to create online marketing campaigns, mobile applications, and social media experiences for their consumers.

Skava started out as mobile platform and apps developer but has since evolved the platform beyond mobile to incorporate all channels in response to the constantly changing needs of its clients as new channels become significant in an industry which evolves at breakneck speed.

“We work with many of the top 25 online retailers who are typically the first to respond to creating a solution for a new channel that becomes significant. For this reason, we have developed the Skava platform so it is flexible and robust and can respond to their needs quickly,” explains Arish Ali Co-Founder & CEO, Skava. With the rapid growth in mobile and tablet traffic, retailers are looking to leverage their investment in a mobile commerce solution to other channels such as Tablet Commerce and Facebook Commerce. The Skava platform is one of the few Omni-Commerce platforms in the marketplace today that can deliver all the channels from one platform. Once a retailer builds a marketing campaign or shopping solution on one channel, with an Omni-Commerce vendor they can quickly and cost effectively deploy the campaign on multiple channels ensuring their customers receive a seamless experience whether it be mobile, Facebook, tablet or desktop.

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