Redpine Signals: Poised to conquer the M2M Market

Vignesh Anantharaj
Thursday, January 3, 2013
Vignesh Anantharaj
Venkat Mattela resisted the momentum of the great recession of 2001, tough competition to the tune of 100 companies, critics and doubters during the wireless Wi-Fi boom of the starting of the second millennium. Today, The company has emerged as a dauntless adversary in the wireless chipset space to giants such as Qualcomm and Broadcom. The most important armory in the arsenal of Redpine Signals has not been a singular solution or a product range, but its bold adherence to Innovation, experimentation, and Mattela's hard work at single handedly engaging partnerships with global technology companies in many countries across the world. Though today there are no rough slides in comparison to the early days of 2001, the 48 year old entrepreneur wakes up every day with the same level of passion and confidence to conquer and compete with the elephants in the wireless space.

Today, San Jose headquartered Redpine Signals, is a provider of wireless chipsets, modules and devices to over 1500 clients worldwide. With over 150 patents and 1000 person years spent in research and development of M2M and ultra low powered wireless SoC's for mobile phones, research and innovation has manifested into the soul of the company. With all the extensive focus on new inventions, Redpine Signals should more appropriately be called an advanced wireless R&D laboratory instead of a wireless systems company. Now Redpine is all set to unleash its avant-garde ingeniousness into the M2M industry. Venkat Mattela, CEO of Redpine Signals, who himself holds a total of 11 U.S patents , embarked on a well laid out aggressive approach in 2008 to tap into the current emerging wireless M2M market. Mattela and his team are now armed with enough artillery to address multibillion dollar TAM in M2M space (Industrial and Multi-Markets) with highly differentiated products.

But the question to address is how Redpine emerged victorious during the great recession over such tough oppositions. Unlike the IT/ITeS space, the wireless industry was under constant stress to create new technologies. The downturn of the period gave the company the parameter of time to develop new technologies with a small and efficient workforce. But despite the inconsistency and the precariousness of the period, Mattela along with a few wireless warhorses, noticed a prominent opportunity in wireless technologies, especially in the emerging OFDM/MIMO wireless segment and subsequently created a company with high value product portfolio.

A wireless LAN system was what the company focused on in the first few years of its existence. The biggest challenge faced was funding the R&D to transform into a state-of-the-art facility with its own revenue generated in the down-turn market of 2001. Mattela took this bold step while other firms would have just stuck to a normal plan of action in fear of the recession turmoil. In 2005, Redpine Signals created the industry's first low power 802.11 b/g and in 2007, it created the Industry’s first 802.11abgn technology which it licensed to a large semiconductor company, who would eventually use it in their product as a wireless interface for targeting 100s of million mobile chipset market. This enabled Redpine Signals to continue making R&D investment in advanced wireless technology developments in other wireless automations like Mobile WiMAX , LTE , CMOS RF and PA technologies and also enabled itself to create the flagship 802.11n low power chip in late 2007, its third generation of ultra low power Wi-Fi chipsets.

Redpine Signals is one of the old troopers still going strong since its inception and course of propagation. It functions today with a mission to created ultra low powered converged Soc for mobile phones. It's A-team of 160 strong R&D talent pool has leveraged the technology developed for mobile phones to create differentiated products for the M2M space from 2008. The company is on course to stamp its authority in the "internet of things" by 2014. Today its offerings include an exhaustive range of OFDM, MIMO, multithreaded processors and CMOS RF & PA.

Share on Twitter
Share on LinkedIn
Share on facebook