May - 2015 - issue > Venture Chakra

Localytics raises $16 million in recent Round of Funding

SI Team

Saturday, May 2, 2015

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Mobile analytics and marketing firm Localytics has raised $16 million in a Series C round led by Foundation Capital and existing investor Polaris Partners. The new funding will be used to grow its international presence, and to help it build its team of experts and library of content for helping its customers make sense of their engagement and usage data. Localytics did not disclose its valuation attached to the round. The company conceived in 2009 in Boston, Massachusetts with the goal to help customers build stronger relationships with their mobile and web app users through analytics and marketing platform has now raised $60 million since its founding in 2008.

"Last year was a phenomenal year for us, and alongside growth of mobile and the maturity of mobile, we're able to ride that wave and broaden our platform from analytic to include a tightly integrated marketing platform," explained Localytics CEO, Raj Aggarwal in an interview."We just saw a lot of growth, and just getting a lot of stuff right in terms of repeatability of business and unit economics."

Boston-based Localytics will be focusing on continuing its European expansion using the funds, and finding experts to join the team, and help build out its self-service marketing content.

The company powers analytics for over 20,000 apps currently from over 5,000 companies, reaching 1.4 billion user devices, according to its own stats. Mobile marketing and analytics is a hot space given the trends in consumer device usage, but it's also a competitive one, so this new round should help Localytics keep up with the fast pace of the market.