Brands are not created everyday. And the attributes that have created successful global brands like Fedex, Starbucks and Nike are driven by reliability and consistency, while creating an emotional engagement with the consumer.

For Jai, a tech support executive, a day at work means handling multiple sessions from customers in the U.S., Canada, United Kingdom and Australia that are challenged by the increasing complexity of technology in their home. He is true to his name and background -- he is Jai Sharma from India who is happy and proud to help customers around the world. This is the case with each of the 4500 tech support executives working with iYogi, across its eight delivery centers in India, providing tech support directly to customers. It is the first direct-to-consumer services brand from India, providing remote tech support services to home and small business customers.

Indian outsourcing gathered steam when large teams of Indian call center staffers with made-up names and personalities would answer your customer service call for big charge on your credit card. It took the world by storm and saved millions of dollars for many western companies. But no more. Now a new company, iYogi, is taking the global tech support market by storm with a different business model that embraces its Indian roots and brand, while leveraging superior tech sophistication, expertise and its proprietary platform to remove user frustration. The end result is great tech support at a great price. “We were clear from day one on our goal to build the first global consumer services brand from India,” says Uday Challu, Co-founder and CEO, iYogi. “Using the powerful combination of remote Internet access and our global delivery platform, iMantra has enabled us to make a real difference as our own brand, not as a disguised third-party service under a big-brand umbrella.” Today when a customer in the U.S. calls seeking technical support he/she knows that she is talking to someone from iYogi about 14,000 kilometers away in India.

According to the U.S. Census Bureau data, 117 million Americans who are above the age of 45 present a ready market for direct-to-consumer tech support. iYogi, a tech support startup, spotted this need early and cashed in on it. Founded by techie Uday Challu and marketing professional Vishal Dhar in 2007, iYogi is the first direct-to-consumer services brand from India and recognized as the fastest growing remote tech support provider in the world. iYogi deploys a 4,500-person operation on its global service delivery platform answering tens of thousands of complaints every day from technology users, mostly in the U.S. The company has managed more than two million tech support sessions since inception and today it handles around 20,000 support inquires ever day. iYogi has more than 325,000 customers in the U.S., UK, Canada and Australia, who have subscribed to annual contracts for round-the-clock service for their PC’s and multiple devices that are serviced across eight delivery centers in India including Gurgaon, Pune, Hyderabad, Bengaluru, Chennai, Chandigarh, and Kolkata

The Genesis