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June - 2014 - issue > Top 10 Market Research Companies

iResearch Services: Delivering Intellectual Research

Pankaj Kundwani
Friday, June 6, 2014
Pankaj Kundwani
Large companies in India have hit the ground running when it comes to knowing their markets. They aggressively engage in research to make the most out of available insights to exploit new opportunities. On the other hand, the SMEs that hold a large pie of India's business still lag far behind to use research for understanding their target markets, consumer's expectations and competitors' analysis. Furthermore, unavailability of IT support and underutilization of technology creates a huge gap in the Indian research eco-system.

iResearch Services (iRS), a value driven, globally acknowledged research firm provides broad research solutions leveraged by robust technology, upheld by best-in-class people. "We come from business acumen that supports research & consulting companies globally to help them collect, analyze & present data for their global research studies," says Yogesh Shah, Director, iResearch Services.

Founded in 2008, iResearch Services specializes in business & consumer research, data management, web content development, business analysis & data visualization, offering tailor made market research solutions to 15+ industries. The company specializes in providing quantitative research by using telephonic and online methodologies - Panel engage being their online division. Apart from this, they also offer allied services like scripting, data processing & analysis, data visualization and proprietary online panel for B2B and B2C. Since inception, iRS has been serving global clients that include leading market research & consulting firms, technology firms, corporations & organizations, and private equity firms worldwide. Its services extend to industries like IT, Telecom, BFSI, PR, media & entertainment, and healthcare industry.

The young and vibrant company of over 150 research experts competes with well established companies globally and challenges the conventional methodologies and ways of conducting research. In an industry where there are less of serious players and more of spoilers, iRS has created its prominence as a trusted, efficient and respected associate.With 40 percent of the business from US, 35 percent from UK and rest from Asia, it has experience with some of the world's leading research & consulting firms. The ISO 20252:2006 company boasts of being one of the few organizations who are early adopters of latest technologies and leverage those for research purpose. Whether it is an end-to-end business research or multi-geography data collection in more than 30 languages, it supports clients know the market pulse right at their fingertips. "We always emphasize on building a good relationship with clients and empower them with best-in-class services. A motivation or an appreciation coming directly from the client is much better than any other appreciation," adds Yogesh.

Headquartered in Pune, the company has several other offices in India, U.S. and UK. In the coming days, iRS - an ESOMAR WORLD RESEARCH member- wishes to continue investing in quantitative data collection and grow in the area of business analytics to add more value to the customers. It also wants to get into syndicated research and constantly expanding its knowledge pool about consumer behavior, global markets and excellent research processes.

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