The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
December - 2012 - issue > CEO Spotlight
Enterprise Technology is moving towards Automated Solutions
Raj De Dutta
CEO & Co-Founder-Bloomreach
The volume of data has grown exponentially, as more web sites are created through social media. There are signals in all of this noise, but the volume, volatility and velocity of the data is already very large and accelerating rapidly. Additionally, the advent of cloud computing has added to this acceleration. Hadoop and Cassandra have introduced new, cost-effective infrastructure for harnessing and interpreting these massive data streams which have added another dimension to the industry’s growth. The current scenario is a great time to be a data scientist as it offers many discoveries to be made.
Interpret the consumer
Recognize that the barriers to the right consumers discovering the right results were significant among the publishers of websites and were even worse among mobile sites. Pages must be a great user experience – rich in images and content – but still drive towards conversion or outcome. Interpreting the customers’ content and consumer behavior in the context of web-wide content and behavior would yield significant opportunities to increase their marketing efficacy.
The industry is in the infancy of understanding the true impact of all the different marketing channels on the consumer’s behavior. As more data is generated on the impact of these marketing efforts on consumers is generated, cloud-based, big data marketing applications will be able to make real-time choices that optimize the marketing mix.
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