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Email Marketing Set to Grow 100 Percent Year Over Year

ST Team
Tuesday, March 1, 2011
ST Team
Around 80-90-million Indians are using e-mails now and this number is growing rapidly, and e-mail marketing is expected to grow at over 100 percent every year, an industry expert has said. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to audience.

“The potential of e-mail marketing is huge as it is one of the most effective marketing vehicles offering great opportunities to businesses. With e-mail marketing being seen as the fastest medium to create new business and push sales, we expect it to grow at over 100 percent every year,” says Abhijit Saxena, CEO, Netcore. He explained that, E-mails, directly or indirectly, influence 48 percent of marketing budget of an average size enterprise and are used mainly for promotional and informational purposes.

“E-mail marketing is probably one of the most effective ways to attract new customers, keep in touch with existing ones and minimize operating costs. We are targeting these 80-90-million people for growth of e-mail marketing business,” Saxena said. As of now the total e-mail marketing size is around Rs 40 crore and this is expected to grow to Rs 500 crore in the next few years.

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