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March - 2016 - Special issue > Startup of the Month

elitePLUS Semiconductor Technologies: Rendering Best-in-class Verification Services Apace with Market Trends

Susila Govindaraj
Tuesday, March 15, 2016
Susila Govindaraj
This is not a golden era for large service companies in the semiconductor industry, which is growing at a snail-like pace. As the number of opportunities channelled towards them has plummeted drastically, the industry is undergoing an unprecedented consolidation. On the other hand, with sharp focus, these limited opportunities are flowing towards highly talented companies, which are capable of rendering services at impeccable quality. One such company banking on these opportunities is elitePLUS Semiconductor Technologies.

While even startups attempt to offer all dimensions of semiconductor chip design cycle such as front end, testing, design, verification, synthesis and back end design services, elitePLUS determined to dive deep into advanced verification to provide indomitable services at quintessential quality. As evidence look no further than the evaluation of a big Semiconductor company in Bangalore, who became elitePLUS's client, after it came on top as the best company for verification. It is one of the very few companies to master the recent trend - mixed signal verification, where the rapidly progressing digital technique is applied to analog verification.

The elitePLUS Management

The 2014 founded elitePLUS has the right blend of talent, considering that Gautam Naik (Director of Engineering - Verification) has worked in product company for 16 years, Zahir.M (Director of Engineering - Design) has worked on both design services company and product company for 17 years,and Prashanth GM (Associate Director - Business Operations) has 10 years of HR and administration experience in semiconductor industry, whereas RK (Ranganath S. Kempanahally, CEO & MD) has good exposure to running of start-up, since he has administered the Indian unit of a UK-based organization prior founding elitePLUS. "We were brainstorming different kinds of IPs and Product ideas to work on from 2009 onwards. Later we realized that the best way to start is to leverage our primary skill set - i.e advanced verification," recollects RK.

Unlike most service companies that commence their journey with resource augmentation model, elitePLUS kick-started its venture with managed service model - a path many startups fear to tread. "Though we occasionally do resource augmentation, 70 percent of our team works on turnkey solutions," adds Gautam. Besides legal hiccups, attracting best talents was an uphill task, which has become easy now, owing to its successful track record and Elite Coffee Club, an industry wide club initiated by elitePLUS to make a difference in verification community.

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