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With data analytics, assessment tools and in-house talent pools, companies are clearly working on perfecting their HR practices to screen worthy candidates. But despite all the technological support and the incisive head hunting measures to make the hiring process successful, they invariably ward off potential employees. Surveys have shown that one in four candidates express dissatisfaction with the company's hiring processes. What exactly are these recruiters doing wrong? How are they propagating a negative brand image for the company? The answer lies in the way they are perceived.

Unfortunately, while companies are actively investing in boosting the employee satisfaction of the current workforce, hardly anyone is focusing on what impression is carried by those who haven't made it through the hiring process. For starters, 75 percent of talented candidates are driven away because they didn't hear from the hiring company on the status of their application. This leaves them in the lurch. In such a scenario, companies who get back with a clear response are favoured over those who keep mum. Even if the candidates are not selected, they claim that feedback lays the foundation for a healthy relationship with the company.

A lot of good candidates convey a sense of disillusionment with companies' application process. Whether the forms are online or through the traditional paper format, a lot of applicants apply for a job even when the company has failed to convey the details of the selection process. This makes them feel that the company hasn't made the effort to make the process transparent. It also raises a question mark on the company's overall attitude and professional ethics. In some cases, the application form itself might be too exhaustive and full of irrelevant questions. Revealing information that does not relate to the job profile may deter a candidate from applying for the vacancy. The company taking an unreasonably long time to respond may prompt the potential employee to explore other options as well. Sometimes, the candidate might discover that the job responsibilities don't match the description and decide not to take the process further.

The interaction with the interviewer also has a big role to play - the company representative failing to convey a positive work environment may wean the candidate away. Even the representative's lack of thorough subject knowledge has been cited as a common grouse. But the most common one remains the company's silence on the application status.