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Why Digital Marketing In 2016 Is All About Letting Go Of Old Practices

Rajiv Kumar, Founder & CEO, StoreHippo.com
Friday, April 15, 2016
Rajiv Kumar, Founder & CEO, StoreHippo.com
Headquartered in Gurgaon, StoreHippo offers a comprehensive suite of turnkey solutions for retailers compete with bigger companies by having an online presence and sell their products & services in the online marketplace.

"It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date." - Roger von Oech

The famous American author, speaker and inventor of creative toys Roger von Oech couldn't have summed up the importance of creativity and new ideas in a better way. This statement holds true for every creative field and more so for the creative and ever evolving field of online marketing. The advent and rise of social media has forced the marketing gurus to rethink and improvise their long proven advertising practices and tactics.

The Changes in Marketing Tactics: 1980's to 2016 & Beyond

The basics of marketing still remain the same over the decades - work to get memorable branding by playing with human psychology and create an urgent need that pushes the customer towards finally purchasing the targeted product.


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