Vriti Infocom, an exam preparation platform company based in Noida, has raised $5 million in Series B funding led by JAFCO Asia along with a follow-on investment from its existing investor, Intel Capital. Founded in 2006, Vriti has created a cloud, SAAS-based platform where students can assess their performance for various tests on a larger, pan-India scale by logging on to its platform. Besides the continuous investment on technology the company plans to use the fresh investment to ramp up its sales activities.

“While large test preparation chains like FIITJEE (for engineering) and IMS (for management) provide students mock exams on a large scale, Virit's platform enables even the smallest distributor such as a coaching centre run by an individual - to offer students the benefits of quality content, online testing, benchmarking against peers nationwide and personalized assessment,” says Swapnil Shrivastav, Co-Founder and CEO of Vriti Infocom. Vriti provides comparative performance assessment reports and personalized study tips, besides content aggregated from various authors and publishers.

Vriti's business model involves partnering with tutors, coaching institutions, publishers, schools, colleges and universities and charging them on a per-student basis. For instance, publishers who have tests on their books can give the option to students for their comparative standing by accessing Vriti's online platform. This sort of model also creates recurring revenues for publishers, because when this book is passed on to a sibling or a relative, a new login is required after expiry.

Some of its key clients today include Punjab Technical University and Brilliant Tutorials. The company, which is currently focusing on domestic expansion, also has clients in London and Dubai.