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Venture in Life Comforting and Time Saving Applications

Venky Ganesan
Managing Director-Menlo Ventures
Tuesday, November 5, 2013
Venky Ganesan
Menlo Ventures is a venture capital firm located in California, with $4 billion under management. The firm was founded, as one of the earliest venture capital firms in Silicon Valley in 1976.

Health Checking on Hand
"Wearable computing" is an area that is gaining importance across the globe and it withholds great opportunity. It is an interesting trend taking into consideration the aspects of building costs and software development. The cost of building consumer product has come down dramatically. It includes computer-powered devices or equipment, worn by the user and can have several real life applications. People today are highly dependent on technology and thus a piece of technology that can be worn is a good idea. The device however needs to be designed in a way that makes it easy to handle. One such product that has caught our attention is a heart-rate monitor also has pedometer capabilities.

A trend facilitating the spurt in wearable device growth is the expansion of the global mobile market. Mobile phone usage is basically expanding the market three times. In fact, in the years to come, almost 90 percent of people on Earth will be connected to each other with the device! Now everybody has mobile phone, so the additional applications gets added in rapid pace, for making life more comforting.
Another interesting idea that I have come across is in the segment of transportation and combines smartphones to help people locate and track taxis. The cloud based application is path breaking and saves a lot of time and hassle for users.

Sound Advice
Every entrepreneur wants to make it big and believes that he has the best idea. However, only an idea does not help. They require high growth rate and high growth margins which can only be achieved in markets with a wide horizon of growth. So the biggest way to success is to have a high growth enterprise. Entrepreneurs must focus on the market, because that is the one variable that cannot be altered. One can change the idea or the product, but we cannot change the market.

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