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April - 2015 - issue > Top 5 Most Promising PR Agencies

Value 360 Communications: Driving Immense Visibility with Compelling Contents that Magnetize Every Media

Susila Govindaraj
Thursday, April 9, 2015
Susila Govindaraj
When e-Commerce was at its nascence in India, Snapdeal.com had twofold challenge of brand building and igniting confidence amidst people to try the new concept. However, its limited marketing budget allowed just two marketing tools - PR and social media. At the intersection of luck and research, Snapdeal made a wise investment on Value 360 Communications, a leading PR agency.Within a year, Value 360 promoted Snapdeal as No.1 Indian e-Commerce site and channelled millions from VCs by making the company talk of the town frequently with astounding media coverage.

Value 360 goes beyond typical PR services and drives overall marketing function including,but not limited to,brand association, event management, issues and crisis, digital marketing, CSR and BTL initiatives that enables brand visibility through innovating trendy initiatives coupled with noble cause. For instance, with Value 360's consultation, Snapdeal adopted a village in UP. While the persuasive content brought global media coverage, the gratified villagers renamed their village into Snapdeal Nagar.

By creating interesting contents aligned with latest trends that every media is dying to cover, Value 360 endows clients with plethora of visibility opportunities across platforms, even without any announcements. For instance, while managing digital PR activities for tradus.com, an online grocery store, Value 360 created a major buzz with Jhadu@AamAadmi idea by selling Rs.50 worth of brooms for Rs.5. Since the Aam Aadmi Party just swept off the election, irresistible media was covering this story and numerous people were introduced to Tradus.com.

The Growth Story

Founded in 2007 as a ten member team, today Value 360 stands tall with an impressive 60 percent year-on-year growth as 120 member organization with direct presence in Mumbai, Bangalore and Hyderabad; along with 40 network offices brought on through global association with Huntsworth, world's largest listed PR company. Value 360 currently has 85 active clients across all industries, except BFSI, including GoIbibo, Denelli, Foodpanda, JungliGames, and numerous start-ups.

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