When Vijay Shah founded V2Solutions in 2003, he probably had never heard of Web 2.0 because as a term it got popularized by the O’Reilly Media conference in 2004. However, this next generation Silicon Valley serial entrepreneur was convinced that the future revolved around reciprocity between user and technology provider. And so it was that this concept became the cornerstone of his new company.

When V2Solutions approached clients offering “skills to use application technology tools that would help them develop cost-effective solutions unique to their businesses,” they were immediately hooked on. “We’ve completed one of the fastest growth cycles of any company in this space, and we’ve focused the entire time on redefining the value proposition of a development partner,” says Vijay when asked about his success map.

“The value proposition that V2Solutions provides is in the form of an extended organization, driving for and achieving long-term successes and market strategies,” he says while quoting noted actor, author and broadcaster Stephen Fry who described Web 2.0 as an idea in people’s heads rather than a reality. At the company’s sprawling development centers in Mumbai and Bangalore and the corporate office in Silicon Valley, definitions of Web 2.0 combines Fry’s comment with that of Tim O’Reilly. “We believe Web 2.0 is a business that embraces the web as a platform and utilizes its strength to provide reciprocity between users and the providers,” is how Vijay defines the concept while pointing out that its key differentiator would be data taking over as a driving force.

The company is all set to ride the next wave on the web and has recruited the best technologists and adapted to the latest of development methodologies like extreme programming in its workflow processes. “This gives us an edge in client servicing and providing a faster go to market speed. It is no more about development alone, but quality achieved simultaneously. The world seeks quality and development as an integrated whole to be able to give off the best without losing time in the market,” he says.

The company offers an interesting milieu of services ranging from software to quality assurance and business support ranging from digital content to technical writing. It has taken the business-backward approach of custom-made solutions while focusing on long-term relationship goals instead of short-term project strategies. “This has helped us build customer trust while bringing up synergy levels to our relationships that is proving to be our key differentiator and the cornerstone to our success,” says the proud CEO about his 450-strong team based out of India and the Valley.