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Tying the Knot Becomes a Dream Come True with Indian Wed-tech Start-ups

Sanna Vohra, Founder & CEO, Indear.in
Tuesday, April 19, 2016
Sanna Vohra, Founder & CEO, Indear.in
Based in Mumbai, Indear.in is an online one-stop wedding solutions provider. The portal sources luxury wedding content, products and services directly from India's wedding experts and puts them on a singular platform

While getting married and settling down with that someone special is a dream of every young boy and girl, organizing the wedding itself has been tantamount to nothing short of a herculean feat.'The Big Fat Indian Wedding' may sound glamorous, but in reality, it's quite a challenge to pull off. Only about five years ago, finding the perfect venue, zeroing down on great caterers, deciding on the decor or choosing the wedding lehenga of your dreams meant months of planning, hours spent stuck in the traffic, days spent jostling through crowded markets, haggling with vendors and you still might not be able to find exactly what you were dreaming of.

Circa 2016, things have changed dramatically and for the better. The bride, groom and their families can scan through multiple venues, the work of photographers, mehendi artists, makeup artists, collections of various designers all from the comfort of their homes. What's more, they can check rates, compare prices, read reviews and narrow down their choices within a few hours. How? The new wed tech start-ups are revolutionizing the process of planning your dream wedding!

These companies are making it an absolute breeze for soon-to-be-hitched couples to not only plan but also conceptualise their dream weddings. They are collating a vast repository of content in the form of articles, pictures and videos from real weddings and wedding brands that provides inspiration and ideas to those planning their wedding. Adding to that, there are a flood of ideas available on social media platforms like Instagram, Pinterest and Facebook. Chances are that the bride probably knows exactly what she wants to wear and where she wants to get married even before getting engaged!

Ideas and imagination take care of a majority of the wedding planning drill. But the wed tech start-ups are here to ensure that even the next leg of this project is as seamless. Once you have a fair idea of the kind of affair you wish to host, they bring you a list of verified vendors at your fingertips. Making calls to relatives who got married recently and getting numbers of hotels and banquet halls is simply pass' when you have a directory of all the venues in your preferred area at your disposal. From the cool and popular ones to the quaint but not-overly exposed properties, all you need to do is put in your search filters, feed in your budget and voila, you have a shortlist ready right in front of you!Sure, you wish to visit and check up on the few, finalised locations yourself but you can do all the basic legwork while sipping wine with your partner from the comfort of your couch. What's more, you can set up appointments to visit the finalized locations with these websites as well and some wed tech start-ups with a dedicated concierge will even accompany you on these appointments!


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