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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

March - 2012 - issue > Technology

Top 10 2012 Resolutions

Benu Aggarwal
Founder-Milestone Internet Marketing, Inc.
Sunday, March 4, 2012
 Benu Aggarwal
Milestone Internet Marketing is a full-service Internet marketing company exclusively for the travel industry. Milestone has been providing online hospitality marketing and consulting services since 1998. They work with over 1000 hotels, resorts and travel clients to design websites and market and promote their properties on the Internet and currently drive over $500 million in annual revenue to their clients.

In 2011 search engines made significant changes to the algorithms to improve the quality of search results for the consumers. As an online marketer, staying on top of all the latest changes can be a daunting task. The key to staying relevant is creating content across all channels that your customers value. The ten tips below give a strategic path to ensuring that your marketing efforts have the best possible ROI in 2012.

1. Site/Content Freshness, Relevancy

After several algorithm updates in 2011 – especially Google’s Panda updates and several Bing updates – search engines have confirmed that they give a higher relevancy to websites with fresh content.

Site Freshness Score


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