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June - 2013 - issue > View Point

Tomorrow's Technological Revolution is Today's Science Fiction

Badrinarayanan Kothandaraman
Executive Vice President- DCD & Executive Director-Cypress Semiconductor Technology, India
Friday, May 31, 2013
Badrinarayanan Kothandaraman
Cypress Semiconductor Corp. (NASDAQ: CY) delivers high performance, mixed signal, programmable solutions that provide customers with exceptional system integrationand rapid time-to-market. Headquartered in San Jose, California, the company has a current market capital of $1.63 Billion.

Smart technology has been revolutionizing human life endlessly. However, this is just the beginning.Technologies that are still nascent will soon become an integral part of our day-to-day lives. In a candid conversation with Badrinarayanan Kothandaraman,EVP-DCD & Executive Director, Cypress India, he talks about this imminent transformation in areas that Cypress plays in.

Trends Shaping the Industry

Technology is allowing human interactions with gadgets to become more natural – using voice, touch, gestures. For example, the usage of mechanical buttons on electronic devices is soon going to be history. Touch technology has revolutionized the way people interact with mobile phones, televisions, induction cook tops, laptops, and others. Soon, mechanical switches for lights, fans, and other electrical devices will be replaced by touch-enabled switches. The automobile industry is also adopting touch for interactive electronic controls. Cypress offers superior capacitive sensing and touch technology to their customers through an array of products.Capacitive sensing technology processes the capacitance between the finger and the button to detect a finger touch.

3-D gesturing is another technology which uses a sensing device to detect hand movements and identify direction controls. Cypress' EZ-USB® FX3 solution is being used in the Leap Motion Controller for its 3-D motion sensing and control technology to create a three-dimensional interaction space that allows users to control their PCs with intuitive hand gestures.


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