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July - 2014 - issue > In My Opinion

Think Aloud! Think Cloud!

Bhaskar Pramanik, Chairman, Microsoft India
Wednesday, July 2, 2014
Bhaskar Pramanik, Chairman, Microsoft India
Microsoft Corporation (NASDAQ: MSFT) is engaged in developing, manufacturing, licensing, supporting and selling computer software, consumer electronics and personal computer & services. Headquartered in Redmond, Washington, the company has a current market cap of $331.53 billion.

While there was huge amount of uncertainty, volatility and ambiguity in the marketplace in the past few years, there is a lot of optimism among the CEOs in India and across the globe. With the kind of technology advancements the world has witnessed and the extent to which these technologies are being accepted and appreciated, business leaders globally are very enthusiastic and have one question in common, and that is, what is going to happen next?
In India, it is expected that things are going to get a lot better, from social, economical and also perhaps from the government's perspective. Accelerated growth is what most Indian CEOs are bothered about. This is because they have not seen the growth which they earlier used to see due to huge inflation and lack of growth.

Way to Grow

Growth in the coming times will come as we create larger value in our organizations, from employees to stake holders and to customers at large. All business models from the past will no longer be relevant. There is a dire need for organizations to create new business models, new ways to deal with customers, new offerings, new products & services and also build strong partnerships and alliances. While doing all of that, they should not ignore the need to create a larger value for the society we live in.

In a study conducted by PricewaterhouseCoopers, Global CEOs were asked to identify chief transformational global trends. By and large, everybody mentioned the same three points. The first is technology, second demographic shifts and the third is the shift in global economy. Earlier it was believed that big countries were the sources of growth which in present times holds less value. Besides the big countries, village developed countries like Africa, Vietnam and others are showing great economic growth.

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