Theorem was founded by Jay Kulkarni in 2002 with the mission to provide online media operations for leading publishers, networks, digital agencies, technology providers and brands. With a headcount of 1000 technology and service professionals spanning over offices in four continents, Theorem helps clients achieve marketing goals with easy way before the eleventh hour.

The company offers services that range from creative design, optimized ad placement to innovative analytic services. The secret to success in its services lies in a combination of scale, expertise and operational maturity focused delivery.
The services offered are under four broad classifications mainly creative services, media operations, analytics and consulting.


Theorem boasts of a large and diverse design portfolio while offering rapid turnaround times and a cost-effective approach to developing sophisticated online advertising units. The firm specializes in Ad Operations, Search Operations, and Email Operations. The operations use the extensive help of Three ISO-certified Operational Centers - fully staffed and owned by Theorem with high levels of redundancy and round the clock technical support.


The analytical services include campaign optimization as well as creative, site, ad unit, and placement level optimization. The customized solution offered is the ‘Theorem Analytics’ which eliminates the need for costly hardware and software installments, licensing fees, training, and upgrades. The company also provides implementation consultation services offering ISO-9001 certified ad management with flawless ad server migration and multilingual support staff.