June - 2016 - issue > CEO Insights
The Term 'Programmatic' in Online Advertising
Ashish Shah, Founder & CEO, Vertoz
When we talk about online advertising, we talk about the advertisements that we see on various websites while surfing on the internet. We come across various types of flashy or animated banner and video advertisements. The online advertising ecosystem is a networked community of hundreds of companies linked together to place advertisements of different categories on different pages of the internet.
There are thousands of ad tech companies present globally acting as a mediator between the publishers and advertisers providing online advertising solutions and services. The major role that these ad companies play is to help publishers earn money from their website and help advertisers to reach the right audience.
Ad tech companies have been providing ad solutions to customers through various methods and with the use of available technology. But not all these companies around the globe use programmatic technology to cater to the needs of their clients. Programmatic in India is still in its nascent stage and there are very few companies who actually have their own advertising technology.
Integration of Programmatic In Online Advertising
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