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The Evolving Media, Publishing And Entertainmentlandscape: Challenges And Opportunities

Karan Puri
Corporate VP & Head- Commercial & Consumer Services-HCL Technologies
Monday, February 6, 2017
Karan Puri
The global Media, Publishing and Entertainment (MPE) sector is undergoing rapid disruption. Multiple innovative content creation and distribution platforms have upended conventional business models. Digitally empowered customers are seeking personalized content on demand-anytime, anywhere.

The opportunity for MPE companies to achieve sustained and profitable growth is for real, though. According to PricewaterhouseCoopers'2014-2019 Entertainment & Media Outlook, the size of the U.S. MPE market-the largest globally-is expected to expand to $771bn by 2019, from $632bn in 2015.

And, disruptive digital technologies such as mobility, Big Data, cloud computing and social media could play a big role in enabling the industry to diversify revenue streams, boost margins, and enhance customer experience.

Challenges

Broadcasters today face fierce competition from several nimble Over-the-top (OTT) operators, who have pioneered innovative content distribution models. The rapid 'appification' of media and entertainment in a direct-to-consumer world means broadcasters must reimagine the way they build and integrate core business processes.


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