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February - 2013 - issue > CIO Insights

Technology: All-Pervasive in Manufacturing

T G Dhandapani
CIO-TVS Motor Company
Wednesday, January 30, 2013
T G Dhandapani
TVS Motor Company Limited (BSE: 532343, NSE: TVSMOTOR) is a part of TVS Group that manufactures motorcycles, scooters, mopeds and auto rickshaws in India. With a market cap of Rs 2249.59 Crore, the company has been a major player in the automotive sector since 1978.

It is common knowledge that the Indian automobile industry has progressed at a very high speed both in terms of products and technology. However, it is the integration of the latter that will play a vital role in shaping the industry’s future. Adoption of new technologies in products and process is vital for manufacturers to attain sustainable profit growth and to differentiate themselves in the automotive market. Vehicle producers must adapt multi-faceted and long term technologies that are responsive and those that drive evolving market requirements. Some recent technologies adopted in the automobile manufacturers are Mobility, Analytics, Cloud Computing and Big Data Analytics.


Mobile computing augments the agility of the organization. It is used not only to enhance the productivity of operating managers but is also a critical part of business’ IT strategy. It is an essential element in improving decision making for employees at all levels. From simple leave approval to interactive dashboards, to sales enhancement, to getting closer to the customer, Mobile Computing plays a very important role in an organization. It empowers the executives to make right decisions in a timely manner since it gives them direct real time and secure access to data.


Having matured in ERP, automotive companies have enough data to exploit and get insights to formulate new strategies. The new trend is to use analytics to drive the strategy and business results and more importantly to bring a competitive advantage to the business. Generally Analytics is used on structured data i.e. specific information that is stored based on a methodology of columns and rows. It is understood by computers and also efficiently organized for human readers. However, huge insights are hidden in unstructured data lying within (mail system, data in desktops to name a few) or outside the organization. Social media platforms like LinkedIn, Twitter, and Facebook convey many opinions and expression both good and bad about products and services. The new technology trend in the automotive industry is to use the unstructured data for analytics which is referred to as Big Data analytics.


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