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September - 2014 - issue > CXO View Point

Surpass Audience's Expectations with Absolute Coverage

Aman Munglani, Research Director, Conference Chair, Gartner, Inc.
Wednesday, October 8, 2014
Aman Munglani, Research Director, Conference Chair, Gartner, Inc.
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company that research, analyze and interpret IT business through resources of Gartner Research, Executive Programs, Consulting and Events. The Connecticut headquartered company was founded in 1979 and has a current market cap of $6.57 Billion.


Aman Munglani, Research Director, Conference Chair, Gartner, Inc.


The predominant responsibility of every event organizer is providing value above the money. The conference should not only daze the first time audience but also astonish repeated audiences. To accomplish it, event organizer must ensure the coverage of all the aspects expected by every audience and surpass it. One-on-one sessions, Q&A sessions, powerful networking and roundtables with experts can just be the ticket to guarantee that no audience is returning empty handed. Instead of waiting for days and talking to analysts over phone in the availability basis, one can make use of the one-on-one session with analysts to consult about building a future roadmap.


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