In today’s highly competitive marketplace and challenging economic times, successfully growing sales revenues can be extremely difficult, sometimes frustrating and, of course, very rewarding. Sales are tough to come by especially when buyers see every product and service as a commodity. Sales people must learn to outsell their competition by selling differently. SiliconIndia organized the ‘Strategic Sales Summit’ on May 21st in Delhi which was flocked by 400 sales professionals.

‘Sales refers to a systematic process of repetitive and measurable milestones, by which a salesperson relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way,” said Chetan Kohli , VP Sales APAC from GlobalLogic who was present to officially inaugurate the Sales Summit .

Where Chetan had set the ball rolling for the forth coming sessions, Essential Selling Skills delivered by Amajit Gupta, Vice President Sales from Alcatel-Lucent had the professionals relook at their plans and re-plan their selling strategies.

Puneet Singhvi, Vice President Digital Sales from Times Internet who preceded Amajit spoke about Increasing Sales Pipeline Visibility. He went on to educate the assembly about the traditional sales model and how the new sales and marketing model differs from it and also emphasized on the importance of aligning the sales and marketing goals.

Kapil Mittal, Head-Indirect Sales, Ericsson spoke about the edge the ‘smart sellers’ have over the others in today’s competitive world “Smart Selling in Competitive edge is all about the Wow factor that differentiates the winner from the rest. Innovative business models and Collaboration is the way forward,” said Kapil.