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May - 2015 - Special issue > In Conversation With

Steering Everyone towards a Better Future

Peter Real, Senior Vice President & Chief Technology Officer, ADI Global
Tuesday, May 19, 2015
Peter Real, Senior Vice President & Chief Technology Officer, ADI Global
Analog Devices, Inc. (NASDAQ: ADI) is a semiconductor company providing analog bridge to the digital world. Headquartered in Norwood, Massachusetts, the company has a current market cap of $19.98 billion.

As you are celebrating your 50th anniversary, please share your perception on current semiconductor ecosystem?

The geometries keep shrinking with double the compute power for every 18 months. Instead of following heavy computing, industry is getting aggressive on geometries line and incubating other technologies like sensors and bringing in high power functions to provide more real-world interfacing. Although we pursue both paths, as a real world signal processing company, we are developing a whole slew of sensor technologies on our internal processors to which we can bolt our signal conditioning technologies.

What is your major focus area currently?

Our spotlight is on healthcare (vital monitoring), automotives (ADAS), communications (5G) and industrial broadly. We have limited yet targeted focus on consumers market. We have very strong brand position in these lucrative and fertile areas with big customers. We will evolve with the applications within these areas.

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