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August - 2016 - Special issue > 20 Most Promising Media & Entertainment Companies - 2016

Small Screen: Creatively Turning Brand & Corporate Insights to Visual Solutions

si Team
Wednesday, August 31, 2016
si Team
How would you consider a production house that wins an international award for Best Travel Documentary for its very first project? For Small Screen Film & Television, that was just the beginning. The company was part of the select pool of creative houses that created shows for NDTV Good Times, India's first home-grown lifestyle & infotainment channel. This included Highway On My Plate that ran for over 250 episodes and won multiple awards along the way.

Today, the 16-year-old company works with every major TV channel - from Discovery Networks to Star World to History TV 18. Their latest show for History TV 18, OMG YehMera India, boosted the channel's TRPs and garnered millions of views on social media. The company has also diversified its service offerings - creating a perfect blend of content, production and creativity that helps it provide 360 degree media solutions to leading corporates and ad agencies in the country.

Small Screen has a strong competencies in corporate films, digital content, animation films, interactive content,and institutional films. This multi-format approach stems from a deep understanding of the market. "We consult the client who wants brand or corporate communication, understand their business requirement and model, and then provide them a 360 degree solution which covers their on-air as well as digital footprint," says Roopak Kapoor, Promoter & Director, Small Screen. While Roopak brings his years of experience in business administration to the company, his partner Prashant Sareen brings a deep understanding of the production domain, thus enabling the company to create content that helps companies create lasting engagement with their clients.

Strong Service Portfolio

The 50-person team at Small Screen approaches projects by starting with understanding the client and their communication objective, the target audience and based on that strategizing on the narrative and visual treatment.


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