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Shielding Clients' Pockets

Anamika Sahu
Friday, June 6, 2014
Anamika Sahu
Over 40 million users check online reviews and more than 57 million want brand related information online before making a purchase. According to a report by the Internet and Mobile Association of India (IAMAI) and IMRB International, the online advertising market in India was projected to reach Rs.2,938 crore by the first quarter of 2014. Truly, internet and mobile has changed the way companies used to approach their customers. Today, they have become the pillars of marketing. Digital, mobile and social marketing are squeezing the traditional methods including print and television. Companies' budgets are now shifting from traditional mediums to modern ones. With the emergence of modern marketing mediums, today enterprises of all sizes are able to reach to their target customers.

However, enterprises' understanding of the latest mediums and technologies are quite on the surface where they just intend to have a particular number of likes and followers on their social pages. While most of the marketing companies will relinquish on bringing organic followers to your page, they would garner the inorganic one to appease their clients. Whilst this genus of over enthusiasts, there lies a gung ho of marketing services providers who believe in breaking the ice and extending their organic services to companies not just to MNCs, but extend them to SMBs and startups equally. Being small in size or a new entrant does not handcuff them from innovating. Rather they do an in-depth market research before providing any solution to their clients and even use technology to collect data and provide market insights on real time basis. On the other hand, companies from different verticals are taking shelter of marketing research companies to provide insights on current market trends to maintain competitive edge. Regardless of whether a business intends to launch a new product, expand its operations, diversify or enter a new market; with the new generation of entrepreneurs taking over the charge, a new trend is being witnessed among companies of all levels. They are all moving towards market research organizations to curtail the risk of loss. Understanding this need of the market and entrepreneurs, we at siliconindia took an initiative to bring out a list of "Top 40 Market Research & Marketing Companies". The companies have par excelled in their field and have routed their clients out of the dark tunnel while shielding their pockets.

Moreover, we bring to you the fascinating story of Collabera on how it is bridging the talent gap of the technology industry under the leadership of Hiten Patel, Co-Founder & CEO. Also, recently the company took a strategic move and christened its IT Services arm as Brillio headed by Raj Mamodia, CEO. The two leaders are on their mission to take their company to new heights and be the industry leaders.

Please do let us know what you think.


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