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Seven Little Known Advantages of Enterprise Messaging

Anjali Srivastava, VP & Head - Marketing Communications, ACL Mobile
Friday, October 7, 2016
Anjali Srivastava, VP & Head - Marketing Communications, ACL Mobile
Headquartered in New Delhi, ACL Mobile is a leader in providing multi-channel mobile messaging solutions that are highly secure, scalable and reliable, thus enabling businesses to have a smarter customer interaction, enhance relationship and achieve profitability.

The present day economic scenarios are marked with the advent of futuristic and innovative startups vying to disrupt the world around, in terms of technology, communication and consumer behavior. Given the massive reach of internet, and smartphones becoming increasingly popular & affordable, one may wonder about the fate of enterprise messaging. Although startups have been able to disrupt the way we communicate today, with instant messaging apps leading the popularity charts, the messaging solutions for enterprises are still viable, offering unrivaled marketing and promotional solutions. Let us now explore the seven different ways in which enterprise messaging is aiding and assisting businesses.

1. Unfaltering Reach of SMSs
While strictly talking numbers, as per the white paper published by Oxygen8, SMSs flaunt an open rate of 98 percent. Since every leading player is vying to grab a share from the attention span of users, 98 percent of messages being read by the consumers carry a huge potential. Furthermore, 90 percent of opened messages are read within three minutes of receiving the same. The number is huge from the perspective of brand managers, marketers and CEOs.

2. Preventing Frauds
The rise in the internet and smartphones, along with the advent of e-Commerce portals and online marketplaces has only contributed towards the rise of enterprise messaging. Adding a layer of security, text messages are being used by enterprises, e-Commerce companies, mobile wallets and the likes, to authenticate credentials. The two factor authentication process is a cost-effective and enduring solution for companies to drive success, and has been extensively utilized by several giants like LinkedIn, Twitter, Amazon, PayPal, Facebook, Google and more.


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