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Scenario of Digital Marketing

Anoushka Adya, Founder, Di-Mentions Studio
Friday, October 7, 2016
Anoushka Adya, Founder, Di-Mentions Studio
Headquartered in Mumbai, this unique digital agency proffers brilliant and creative content to its users by working on three strong pillars that are, Strategy, Design and Analytics

Companies and marketing departments are planning to extensively increase their digital marketing spends. This trend is visible across sectors. The proliferation of digital technologies largely influencing the consumption behavior, business rules is a highly beneficial tool for new-age start-ups as well as conglomerates. The new age digital technologies will not only influence the brands but also have a crucial say in your lifestyle. Technological advances continue to extensively impact the dynamics of the digital marketing mix. Whether it is innovation, new business models, and new ways to reach out to your audiences or our daily life chores from how we pay our bills and operate our homes from remote locations, technology is changing our lives and priorities only to redefine immersion.

The most exciting digital technologies that will leverage on for creating diverse campaigns are 3D Printing, Artificial Intelligence, Virtual Reality, Mobile Technology, Video Advertising and Live Streaming amongst others. These are the trends that will be responsible for developing and redefining the landscape of advertising, marketing and communications. Apart from these, our internet search will not just be limited to Google. Digital giants and leading Social Media platforms like Facebook, Twitter and Instagram will take over where search is not just about terms but also about buying the products and services. So these platforms will not just be responsible to connect you socially but also tell a brief tale about your business performance.

The percentage of people engaging through digital mediums in India is very low as compared to western countries. Still, the estimations talk about the numbers doubling by 2020. Numerically, the number of internet users in India is likely to increase to 730 million by 2020. Globally, the number will be 4,170 million. Increasing number of internet users will aggressively impact the advertising, marketing and communications space and e-commerce business space. As mobile technology spreads its wings, it will have an authoritative say in sales, which will constitute to an impressive 70 percent. The government is proactive in connecting the people in remote villages through broadband connectivity. These measures when implemented will massively increase the magnitude to which the brands will have to approach for sales or reach. On the other hand, AI is freeing up the workspaces in western countries. Robots are replacing human processes and changing the landscape of a professional lifestyle. These trends will take time to swift through the Indian land, but are not very far from becoming a reality. IoT (Internet of Things) has changed the way technology is consumed in India. The Internet of things (IoT) uses sensor technology that connects objects to their virtual representations. It is predicted that there will be about 200 billion devices on the Internet of things by the year 2020.

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